Digital Marketing Specialist

2 weeks ago

India Towerbuddy Full time

About Towerbuddy:

Towerbuddy is an innovative platform connecting landlords and real estate agents with tower companies seeking to deploy telecom towers. With a mission to revolutionize the telecom infrastructure industry service models, we focus on enabling property owners to unlock new revenue streams while empowering tower companies with a reliable property database. We are growing fast and are looking for a marketing specialist to help us accelerate.

Position Overview:

We are seeking a mid-level, results-driven Marketing professional to lead our marketing strategy and execution. The ideal candidate should be a specialist in developing and implementing marketing plans that drive ROI and can thrive in a fast-paced, startup environment. This role requires a combination of strategic thinking and hands-on execution to achieve aggressive growth goals within the next three months and beyond.

Key Responsibilities:

Marketing Strategy and Planning:

  • Develop and execute a comprehensive marketing strategy aligned with Towerbuddy's business goals.
  • Identify target audiences, especially in Africa, India and other growth markets, and craft localized marketing campaigns.

Performance Marketing:

  • Plan and manage paid advertising campaigns across platforms like Google Ads, LinkedIn, Facebook, and other relevant channels.
  • Optimize campaigns to maximize ROI and minimize customer acquisition costs.

Content and Communication:

  • Oversee the creation of compelling content for various channels, including website, social media, email, and video.
  • Collaborate with content creators to deliver high-quality materials that build trust and generate FOMO among target audiences.

Lead Generation:

  • Design and implement lead generation strategies to drive property listings and sign-ups from landlords and real estate agents.
  • Create effective funnels to nurture leads and convert them into active users.

Social Media and Influencer Marketing:

  • Develop and execute social media strategies to increase brand awareness and engagement.
  • Partner with influencers and key opinion leaders to amplify the Towerbuddy brand.

Events and Webinars:

  • Plan and execute virtual and in-person events and webinars to engage with target audiences and promote Towerbuddy's offerings.
  • Work with internal teams to develop event content, manage logistics, and measure event success.

Analytics and Reporting:

  • Track and measure marketing performance using analytics tools.
  • Provide actionable insights and regular reports to leadership on marketing performance.

Team Collaboration:

  • Work closely with the product, sales, and customer success teams to ensure alignment across all initiatives.
  • Coordinate with external agencies or freelancers when required.

Requirements:

  • 2+ years of experience in marketing, with at least 1+ year in a digital-first or SaaS / PaaS company.
  • Proven expertise in performance marketing and driving measurable ROI.
  • Strong understanding of marketing tools and platforms like Google Ads, Meta Ads, LinkedIn Campaign Manager, HubSpot, and analytics tools (e.g., Google Analytics).
  • Experience with marketing in emerging markets, especially Africa, is a plus.
  • Exceptional content marketing and communication skills.
  • Ability to thrive in a fast-paced, results-oriented environment.
  • Proactive, self-starter with excellent project management skills.
  • Bachelor's degree in Marketing, Business, or a related field. MBA preferred but not mandatory.

What We Offer:

  • Competitive salary (negotiable based on experience and expertise).
  • Opportunity to work remotely and manage your own schedule.
  • The chance to make a direct impact in a high-growth startup.
  • Collaborative and dynamic work environment.

How to Apply:

If you're ready to take on a challenging and rewarding role at Towerbuddy, please send your resume and a cover letter to Make sure to include examples of past campaigns and measurable results you've achieved.

Join Towerbuddy and be a part of transforming the telecom infrastructure landscape

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