Asset Management Marketing Intelligence Analyst
5 days ago
Morgan Asset Management (JPMAM) is committed to providing exceptional service to our clients and business partners. Our sales and client service teams, marketing support, and product specialists, are dedicated to the support of our clients and leverage the capabilities of our global firm to deliver to our clients. We provide an integrated approach to client servicing in order to meet the client’s full range of investment and servicing needs. Each new client is assigned to a Client Service team which consists of a Client Advisor, Marketer, Client Account Manager, Portfolio Manager and Investment Specialist.
As an Associate in Marketing Intelligence Team, you would be part of the Global Business Intelligence team which works in a blend of strategy, technology, data analytics, and execution with a key focus on defining data-driven analytic solutions for . Morgan Asset Management. In this role, you will focus on partnering with marketing and digital teams and work across multi-channels to identify key metrics and Key Performance Indicators (KPI) to track and, deliver intelligence solutions in the hands of the stakeholders. The aim is to shape marketing strategies through data-driven insights, and to embed these insights into the organization’s decision-making framework. You will create, coordinate and execute on our strategic priorities across marketing, analytics, and technology.
Job responsibilities
Act as a subject matter expert of marketing channel business intelligence - Work across multi-channels to understand business drivers/problem statements, identify, design key metrics / performance Indicators (KPI), translate into structured analysis and provide business insights Enhance data literacy across the organization, partnering with Marketing stakeholders to deliver timely, prescriptive, and actionable insights that inform decision-making processes . Measure efficacy of channel engagements - web, email, publications, media, outreach strategy for non engaged audience, Implement and optimize marketing attribution models, support campaign / event targeting, list management and ROI evaluations Collaborate with key marketing stakeholders to design, develop and maintain dashboards and reports. Optimize dashboard performance and usability through data modeling, scripting and mock up designing. Work directly with product and business owners to implement and measure recommended actions Work with technology teams to define data strategy and build data models, including data lineage and governance exercisesRequired qualifications, capabilities, and skills
Masters in business analytics, data science or related fields. Relevant experience in roles within data visualization & marketing analytics for asset management Experience in digital/marketing analytics preferred. Digital, social media, web, and marketing analytics mindset Strong analytical skills with coding experience (Python, Pyspark and SQL) and data visualization tools like Qilk Sense Experience developing KPIs. Comfort in working flexibly and iteratively with large sets of data Comfort working in agile product teams Strong time management and organizational skills. Ability to adapt to shifting priorities, requirements and timelines by utilizing problem-solving skills Proactive communications and positive attitude to manage stakeholder satisfaction-
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