Digital Marketing

5 days ago

Delhi, India DMI Finance Private Limited Full time

Job Purpose:


We are looking for a seasoned candidate of New Customer acquisition to take complete ownership of our digital customer acquisition framework. The ideal candidate is a commercially astute, data-obsessed leader who will architect and operate the engine that powers DMI's growth in the competitive digital lending space. You will hold the P&L for all digital channels and own our ambitious growth targets


Principal Accountabilities:


  • Architect & Execute new customer acquisition strategy: Develop and implement robust, full-funnel paid marketing strategies aligned with our ambitious goals for loan disbursal, customer acquisition, and profitability.
  • Champion a Data-Driven Culture: Ideate and lead cross-functional efforts to reduce CAC and increase user retention by testing creatives, landing pages, and user journeys.
  • Set up, track, and optimize campaigns using GA4, Firebase, MMP platforms.
  • Campaign Ideation and Execution: Build compelling, creative, relatable ideas that people notice and click. Lead and build a team of skilled marketers, fostering a culture of innovation, customer obsession, and relentless optimization.
  • Innovate & Stay Ahead: Pioneer new acquisition programs and champion a test-and-learn culture to unlock new growth opportunities.


Qualifications

Minimum Qualification required: Graduate

Qualifications preferred: MBA in marketing


Work Experience


  • 7-10+ years in marketing, with a minimum of 4 years in a leadership role focused on performance marketing and customer acquisition.
  • Prior experience scaling a D2C, FinTech, or digital lending brand is required.
  • Demonstrated track record of managing and profitably scaling large monthly ad spends (e.g ₹50 Lakhs and above).


Skills & Proficiencies


  • Deep, hands-on expertise in performance marketing platforms, particularly Meta Ads Manager and Google Ads.
  • Strong command of data interpretation, attribution models, and reporting tools like GA4.
  • Strategic mindset with proven execution speed and the ability to operate independently.
  • Proven experience in building and mentoring high-performing marketing teams.
  • Excellent communication and stakeholder management skills, with the ability to present insights clearly to senior leadership.

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