Google Ads Specialist

4 days ago

Hyderabad, India Hearing Solutions Full time

Role & responsibilities

  1. Meta Ads (Facebook & Instagram):


• Plan, execute, and optimize campaigns across objectives (traffic, conversions, catalog sales, video views, retargeting).


• Conduct A/B testing of creatives and track performance metrics.


• Collaborate with the design/content team to create engaging ad creatives (images & videos). 2. Google Ads Management:


• Set up and manage Search, Display, Shopping, and Video campaigns.


• Perform keyword research, develop bidding strategies, and deliver ROI-focused reporting.

  1. Website Operations (Shopify / Wix / WordPress):


• Manage homepage updates, product listings, and collections.


• Coordinate with the design/content team for banners, creatives, and landing pages.

  1. WhatsApp Marketing (AI Sensy or Similar):


• Automate responses for customer queries and cart recovery.


• Execute promotional campaigns, broadcasts, and retargeting.


• Track template performance, delivery rates, and click-through metrics.

  1. Analytics & Reporting:


• Monitor and analyze campaign performance using Google Analytics, Meta Insights, and WhatsApp dashboards.


• Implement tracking via Google Tag Manager and Facebook Pixel.


• Prepare regular performance reports with actionable insights.

Preferred candidate profile

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