Vidyashilp Academy | Admissions

2 weeks ago

bangalore, India Vidyashilp Academy Full time

A prestigious international school is expanding its global footprint with a new campus in Bangalore, India, and seeks a dynamic and experienced Admissions and Marketing Head. Expatriates are preferred for this role. This individual will manage both the admissions process and marketing strategy to attract high-caliber students, build the school’s brand in the local community, and establish it as a premier educational institution in Bangalore. The ideal candidate will have a comprehensive understanding of the educational landscape, both in India and globally, and be skilled in leading integrated marketing campaigns while ensuring a smooth and efficient admissions process.


Key Responsibilities :

Admissions Management:

  • Admissions Strategy & Planning :
  • Develop and implement a comprehensive admissions strategy aligned with the school’s global reputation and local market needs.
  • Set clear admissions targets and ensure that enrollment goals are met for each academic year.
  • Oversee the admissions process from inquiry to enrollment, ensuring a seamless experience for prospective students and their families.
  • Admissions Process Optimization :
  • Streamline the application process, including form submissions, interviews, assessments, and documentation.
  • Ensure compliance with all local education regulations, including those related to student visas (if applicable) and other legal requirements.
  • Work closely with the school’s leadership team to assess, interview, and select students who align with the school’s academic ethos and values.
  • Student Recruitment and Retention :
  • Develop targeted recruitment campaigns to attract students, particularly for key entry points (e.g., kindergarten, Grade 1, and Grade 9).
  • Collaborate with local agents, education consultants, and other partners to build strong networks and pipelines for student enrollment.
  • Focus on student retention strategies, ensuring families feel connected and supported throughout their child’s journey at the school.

Marketing Strategy & Brand Development:

  • Brand Positioning & Awareness :
  • Establish the school as a leading, prestigious institution in Bangalore through strategic branding and marketing efforts.
  • Develop a unique value proposition that emphasizes the school’s heritage, high standards of education, and global approach, tailored to the local context.
  • Create and execute marketing campaigns that highlight the school’s key strengths, such as academic excellence, extracurricular opportunities, and international exposure.
  • Digital and Traditional Marketing :
  • Lead the development and execution of both digital and traditional marketing strategies, including SEO, SEM, social media marketing, email campaigns, and offline outreach.
  • Oversee content creation for all marketing channels (website, social media, brochures, newsletters) to ensure consistent messaging and quality.
  • Utilize social media platforms to engage with prospective students and parents, showcasing student achievements, school events, and academic programs.
  • Community Outreach & Partnerships :
  • Build relationships with local schools, educational consultants, and community organizations to increase brand awareness and referrals.
  • Represent the school at local education fairs, exhibitions, and events to promote the school and engage with prospective families.
  • Engage with key opinion leaders (KOLs) and influencers in the education sector to enhance the school’s credibility and visibility in the community.

Event Management:

  • Open Houses & Information Sessions :
  • Organize and lead school tours, open houses, and parent information sessions to provide prospective families with a clear understanding of the school’s ethos and academic offerings.
  • Plan and execute school events, such as orientation programs, parent-teacher meetups, and student exhibitions, to foster strong connections with the local community.
  • Admissions and Marketing Events :
  • Host webinars and other digital events to reach a wider audience of prospective parents, especially those in other cities or regions.
  • Coordinate and participate in local education conferences and seminars to showcase the school’s educational model.

Market Research & Analysis:

  • Competitor Analysis :
  • Conduct thorough market research to understand local educational trends, competitor offerings, and prospective parent needs.
  • Identify opportunities for differentiation and refine the school’s marketing approach based on insights gathered from the local market.
  • Performance Metrics :
  • Regularly track and report on key performance indicators (KPIs) for admissions and marketing campaigns.
  • Analyze data to understand conversion rates, lead generation quality, and ROI for marketing expenditures.

Team Leadership and Cross-Functional Collaboration:

  • Team Management :
  • Lead, mentor, and manage the admissions and marketing team, setting clear goals and expectations for performance.
  • Provide training and development opportunities to ensure the team is equipped with the latest marketing techniques and admissions best practices.
  • Collaboration with Internal Stakeholders :
  • Work closely with the Principal, academic leaders, and operations team to ensure alignment between the admissions strategy and the school’s academic and operational priorities.
  • Collaborate with the finance team to ensure smooth coordination on tuition fees, scholarships, and other financial elements related to admissions.

Qualifications :

  • Expatriates are preferred for the role
  • Experience :
  • Experience in admissions and/or marketing, preferably in the education sector.
  • Experience in managing both admissions processes and integrated marketing strategies for educational institutions, ideally with an international or premium education brand.
  • Demonstrated success in driving student recruitment and enhancing brand visibility in a competitive market.


Skills :

  • Strong understanding of digital marketing, social media, SEO/SEM, content marketing, and analytics tools.
  • Ability to analyze market trends and adapt marketing strategies to meet local needs while maintaining global brand consistency.
  • Excellent communication, presentation, and interpersonal skills, with the ability to engage and influence a wide range of stakeholders.
  • Strong project management skills, with experience handling multiple initiatives simultaneously.

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