Marketing-Brand Manager

1 week ago

Bengaluru, Karnataka, India Acuity Knowledge Partners Full time
Acuity Knowledge Partners
Acuity Knowledge Partners (Acuity) is a leading provider of bespoke research, analytics and technology solutions to the financial services sector, including asset managers, corporate and investment banks, private equity and venture capital firms, hedge funds and consulting firms. Its global network of over 6,000 analysts and industry experts, combined with proprietary technology, supports more than 600 financial institutions and consulting companies to operate more efficiently and unlock their human capital, driving revenue higher and transforming operations. Acuity is headquartered in London and operates from 10 locations worldwide.
The company fosters a diverse, equitable and inclusive work environment, nurturing talent, regardless of race, gender, ethnicity or sexual orientation.
Acuity was established as a separate business from Moody's Corporation in 2019, following its acquisition by Equistone Partners Europe (Equistone). In January 2023, funds advised by global private equity firm Permira acquired a majority stake in the business from Equistone, which remains invested as a minority shareholder.
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Position Title - Marketing Manager
Experience Level - 6+yrs
Department - Marketing
Location - Bangalore
Shift timings- 9:30am -6:30pm
Position reports to - Director Marketing
Job Purpose
We are looking for a passionate, energetic, and creative brand marketer to join our core marketing team. As the global brand marketing manager at Acuity Knowledge Partners, you will be responsible for developing and executing comprehensive brand strategies that enhance our global market presence and employer brand. Your role will involve creating compelling brand narratives, ensuring consistency across all channels, and collaborating with cross-functional teams to position Acuity as a leader in the B2B tech-driven knowledge services industry.
You will be responsible for implementing best practices across brand strategy, brand equity measurement, content strategy, and digital marketing to enhance brand equity and drive brand growth. You will help refine positioning and messaging for key business verticals to ensure strong brand recall amongst clients and prospects. This position will also be responsible to enhance Acuity's standing in its key hiring markets and enhance Acuity's employer value proposition.
The ideal candidate must have a deep understanding of branding in a global B2B marketing context. You should be adept at balancing strategic planning with hands-on execution, ensuring brand initiatives are innovative, scalable, and aligned with Acuity's growth objectives. By driving excellence in brand marketing, you will strengthen Acuity's market position, enhance customer/prospect engagement, and support business expansion in key global markets.
Key Responsibilities
1. Brand Strategy & Positioning
- Develop Comprehensive Brand Strategies: Formulate and implement global brand strategies that align with Acuity's mission and business objectives, positioning the company as a trusted partner in the B2B tech-driven knowledge services industry.
- Ensure Brand Consistency: Maintain uniformity in brand messaging and visual identity across all platforms, including digital channels, marketing materials, and internal communications.
- Collaborate with Leadership: Work closely with senior management to refine brand positioning and messaging, ensuring alignment with corporate goals and market trends.
2. Content Development & Storytelling
- Oversee the creation of engaging content that highlights Acuity's expertise, client successes, and societal impact,
- Collaborate with content marketing to ensure high-quality output that resonates well with target audiences.
- Explore innovative content formats—Use data-driven insights to experiment with various content formats and channels, enhancing audience engagement and brand reach.
3. Digital Marketing & Social Media
- Review Acuity's online platforms, including the corporate website and social media channels, ensuring they reflect the brand's values and objectives.
- Create and implement social media plans that increase brand awareness and engagement, leveraging best practices from industry leaders.
- Stay abreast of emerging digital marketing trends and technologies, integrating them into Acuity's marketing strategies to maintain a competitive edge.
4. Support on Corporate M&A
- Ensure the acquired company's brand aligns with the parent company's brand identity, values, and positioning while minimizing disruption to customers.
- Update branding elements such as logos, websites, marketing materials, and social media to reflect the unified brand while preserving valuable brand equity.
- Work closely with HR to integrate company cultures, align brand values internally, and ensure employees understand and advocate for the new brand direction.
5. Brand Equity Measurement & Analytics
- Establish Measurement Frameworks: Develop systems to assess brand health and equity, tracking metrics such as brand awareness, perception, and market share.
- Conduct Market Research: Perform regular analyses to understand market trends, customer preferences, and competitive positioning, informing strategic decisions.
- Optimize Strategies Based on Data: Use insights from analytics to refine branding initiatives, ensuring they effectively address audience needs and drive business growth.
6. Cross-Functional Collaboration & Leadership
- Lead Cross-Functional Teams: Work with various departments, including Sales, Product Development, and Client Services, to ensure cohesive brand messaging and strategy implementation.
- Provide Brand Training: Educate internal teams on brand guidelines and the importance of brand consistency, fostering a unified company image.
- Manage External Partnerships: Oversee relationships with external agencies and vendors, ensuring their outputs align with Acuity's brand standards and objectives.
Key Competencies
- A minimum of 6-10 years in brand marketing, with a focus on B2B and tech-driven industries
- Strong analytical skills with a track record of developing and implementing successful brand strategies based on market insights.
- Hands-on experience working with designers and agencies to create various brand assets such as brand guidelines, brand videos, etc.
- Proven ability to lead and inspire cross-functional teams, managing multiple projects simultaneously
- Excellent understanding of core marketing fundamentals (Content, campaigns, SEO, customer experience)
- Keen understanding of social media marketing
- Experience in coordinating with multiple agencies across video, SEO, and content
- Excellent stakeholder management
- Excellent communication skills

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