Digital Marketing Executive

1 day ago

Gurugram, India Numoo HR Full time
  • Sr. Digital Media Executive | Salary: ₹50,000 - ₹60,000 per month
  • Location -Gurugram
  • 3+ Years of Experience

Job Description

This role requires a strategic thinker with a proven track record of managing and optimizing digital advertising campaigns across multiple platforms. The successful candidate will play a critical role in driving brand awareness, lead generation, and sales through targeted digital advertising efforts, including the development of overall media strategies and plans.

Key Responsibilities

  • Develop, implement, and optimize digital advertising campaigns across Google Ads, Meta Ads (Facebook & Instagram), LinkedIn, and other relevant platforms.
  • Formulate comprehensive media strategies and plans aligned with overall marketing objectives.
  • Conduct audience research and segmentations to tailor campaigns effectively.
  • Monitor, analyze, and report on campaign performance metrics (ROI, CPA, CPC, CTR, etc.) and implement adjustments to improve results.
  • Conduct A/B testing and refine campaigns to maximize effectiveness.
  • Keep abreast of emerging trends, platform updates, and industry best practices in digital advertising.
  • Collaborate with creative, content, and marketing teams to ensure campaign messaging aligns with brand goals.
  • Manage advertising budgets efficiently and ensure campaigns stay within allocated spend.
  • Maintain a thorough understanding of target audiences and adapt strategies accordingly.

Qualifications & Skills

  • Proven experience managing digital ad campaigns on Google Ads, Meta (Facebook and Instagram), LinkedIn, and other digital ad platforms.
  • Strong expertise in developing media strategies and plans based on market research and business goals.
  • Experience in audience targeting, segmentation, and campaign planning.
  • Strong analytical skills with proficiency in using platform analytics and reporting tools.
  • Ability to interpret data and translate insights into actionable strategies.
  • Excellent communication, organizational, and project management skills.
  • Creative thinking and problem-solving mindset.
  • Knowledge of digital marketing trends, algorithms, and best practices.
  • Bachelor's degree in Marketing, Business, or related field preferred.

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