Digital Marketing Executive

3 weeks ago

Gurugram, India Videonetics Full time

We are looking for an experienced and result-driven Digital Marketing Executive to join our marketing team As a Digital Marketing Executive at our company, you will be solely responsible for setting up, implementing and managing the company's digital marketing strategy. We expect you to have experience a big passion for digital marketing technologies and a keen interest in trends.


Primary Responsibilities:
  • Develop a digital marketing strategy & program for the company & products.
  • Plan and execute all web, SEO/SEM, database marketing, email, and social media plans.
  • Develop a prioritized calendar supporting the annual business plans, with digital campaigns that are aligned with the overall brand/product campaigns.
  • Plan and monitor the ongoing company presence on social media (LinkedIn, IG, Twitter, Facebook, YouTube etc.)
  • Launch optimized online adverts through Google Adwords, Facebook etc. to increase company and brand awareness.
  • Plan, develop, & execute effective lead-generation campaigns through digital platforms.
  • Be actively involved in SEO efforts (keyword, image optimization etc.)
  • Work with the creative agency to publish Blogs.
  • Manage the day-to-day function of digital marketing, including Social Media, Digital Content, Digital Production, website upkeep, and KPI tracking.
  • Provide creative ideas for content marketing and updating the website
  • Measure the performance of digital marketing efforts using a variety of Web analytics tools (Google Analytics, WebTrends etc.). Leverage Digital Data Analytics to advise on key Digital Marketing priorities.
  • Respond to customer enquiries received through any digital channels.
  • Review technologies and explore new developments in the digital landscape.
  • Work closely with cross-functional teams across Product, IT, regulatory and legal to ensure DM activities occur within the ambit of processes and regulations.


Qualification and Experience
  • Bachelor's degree or equivalent in Digital Marketing, Business, Marketing, journalism, public relations or related field
  • Experience of minimum 3 years in the domain.
  • Proven experience in digital marketing in an agency, B2B IT or telecom companies.
  • Expert in SEO, Website management, Performance Marketing
  • Understanding of the principles of design for digital communications
  • Experience in engaging with reputed digital marketing agencies.
  • Expertise in Blogging.
  • Paid Advertising experience using FB/Google or any other platforms.


TECHNICAL SKILLS
  • Expert in digital marketing tools like Google Analytics, Search Console, Google Trends, Tag Manager, Grammarly, Uber Suggest, TubeBuddy, Canva, ZOHO CRM, Email Marketing platforms, etc.
  • Basic knowledge of HTML, Python, & R – programming is an added advantage.
  • Working knowledge of Microsoft Office.


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