Sr. SEO
4 weeks ago
Auxidane India is looking for an Sr. SEO and Digital Marketing Expert to manage all search engine optimization and marketing activities. You will be responsible for managing all SEO activities such as content strategy, link building and keyword strategy to increase rankings on all major search networks. You will also manage all SEM campaigns on Google, Yahoo and Bing to maximize ROI.
Responsibilities
Manages SEO, Digital Marketing, Online Product Promotions, Web Ratings, listing to global market, places and takes care of promotions
Proficient in Online Marketing, SEO On-page, Off-page, Social Media Optimization, Viral Marketing, GA, Market Research and Social Media campaigns. Experienced. Excellent communication.
Execute tests, collect and analyse data and results, and identify trends and insights to achieve maximum ROI in paid search campaigns
Manages Content for social media. Provides Ideas and works closely with Design Team.
Track, report, and analyse website analytics and PPC initiatives and campaigns
Manage campaign expenses, stay on budget, estimate monthly costs and reconcile discrepancies.
Optimize copy and landing pages for search engine marketing
Perform ongoing keyword discovery, expansion and optimization
Research and implement search engine optimization recommendations
Research and analyse competitor advertising links
Develop and implement link building strategy
Work with the development team to ensure SEO best practices are properly implemented on newly developed code
Work with editorial and marketing teams to drive SEO in content creation and content programming
Recommend changes to website architecture, content, linking and other factors to improve SEO positions for target keywords.
Requirements and skills
Proven SEO experience (4 to 8 years)
Proven SEM experience managing PPC campaigns across Google, Yahoo and Bing.
Solid understanding of performance marketing, conversion, and online customer acquisition
In-depth experience with website analytics tools (e.g, Google Analytics, NetInsight, Omniture, WebTrends)
Experience with bid management tools (e.g., Click Equations, Marin, Kenshoo, Search Ignite)
Experience with A/B and multivariate experiments
Working knowledge of HTML, CSS, and JavaScript development and constraints
Knowledge of ranking factors and search engine algorithms
Up-to-date with the latest trends and best practices in SEO and SEM
BS/MS degree in a quantitative, test-driven field
Education
UG : Any Graduate/Post Graduate
Key Skills
google analytics Search Engine Marketing SEO
CSS link JavaScript Sem html web trends Search Engine Optimization
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