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Digital Marketing Manager

2 months ago

jaipur, India Husk Power Systems Full time

Position objective:

The Digital Marketing Manager will be responsible for developing, implementing, and managing marketing campaigns that promote our brand and products. This role requires a strategic thinker with a deep understanding of digital marketing channels, strong analytical skills, and a creative approach to problem-solving. The ideal candidate will have 6-8 years of experience in digital marketing, excellent communication skills, and a proven track record of successful digital campaigns.

Key Responsibilities Include:

Digital Strategy Development:

• Develop and execute comprehensive digital marketing strategies that align with business goals.

• Identify trends and insights to optimize spend and performance based on data-driven insights.

Campaign Management:

• Plan and execute all digital marketing campaigns, including SEO/SEM, email, social media, and display advertising.

• Measure and report performance of all digital marketing campaigns and assess against goals (ROI and KPIs). Content Creation and Management:

• Collaborate with internal teams to create high-quality content for various digital platforms.

• Manage and maintain the company’s digital presence, including the website, social media channels, and email marketing.

SEO and SEM:

• Oversee and optimize SEO and SEM strategies to increase organic and paid search traffic.

• Perform ongoing keyword discovery, expansion, and optimization.

Analytics and Reporting:

• Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points.

• Provide actionable insights and recommendations based on performance data.

Social Media Management:

• Develop and manage the social media strategy to increase brand awareness and engagement.

• Monitor social media channels for industry trends and competitor insights.

Email Marketing:

• Develop and implement email marketing campaigns to drive customer engagement and retention.

• Optimize email marketing workflows and strategies.


Requirements:

Essential:

• Bachelor's degree in Marketing, Business Administration, or a related field. Master's degree is plus.

• Proven track record of successfully managing and optimizing marketing campaigns, A/B testing with a focus on driving business results.

• Strong analytical skills with the ability to interpret complex data and translate insights into actionable strategies.

• Creative thinker, with ability to work effectively in a cross-functional team environment.

• Experience with marketing automation platforms, CRM systems, and analytics tools (e.g., Google Analytics, PowerBI, Tableau, etc.).

• Excellent communication, leadership, and interpersonal skills.

• Ability to thrive in a fast-paced environment, manage multiple priorities, and deliver results under tight deadlines with minimum intervention.

• Prior experience in a leadership or managerial role, demonstrating the ability to inspire and motivate a team.

• Willingness to travel as per requirement, not exceeding 10% of the time.

• Happy to contribute to and collaborate on other related marketing initiatives within the company to drive overall business growth and success