Digital Marketing Executive
3 weeks ago
Primary Responsibilities: Develop a digital marketing strategy & program for the company & products.
Plan and execute all web, SEO/SEM, database marketing, email, and social media plans.
Develop a prioritized calendar supporting the annual business plans, with digital campaigns that are aligned with the overall brand/product campaigns.
Plan and monitor the ongoing company presence on social media (LinkedIn, IG, Twitter, Facebook, YouTube etc.)
Launch optimized online adverts through Google Adwords, Facebook etc. to increase company and brand awareness.
Plan, develop, & execute effective lead-generation campaigns through digital platforms.
Be actively involved in SEO efforts (keyword, image optimization etc.)
Work with the creative agency to publish Blogs.
Manage the day-to-day function of digital marketing, including Social Media, Digital Content, Digital Production, website upkeep, and KPI tracking.
Provide creative ideas for content marketing and updating the website
Measure the performance of digital marketing efforts using a variety of Web analytics tools (Google Analytics, WebTrends etc.). Leverage Digital Data Analytics to advise on key Digital Marketing priorities.
Respond to customer enquiries received through any digital channels.
Review technologies and explore new developments in the digital landscape.
Work closely with cross-functional teams across Product, IT, regulatory and legal to ensure DM activities occur within the ambit of processes and regulations.
Qualification and Experience Bachelor's degree or equivalent in Digital Marketing, Business, Marketing, journalism, public relations or related field
Experience of minimum 3 years in the domain.
Proven experience in digital marketing in an agency, B2B IT or telecom companies.
Expert in SEO, Website management, Performance Marketing
Understanding of the principles of design for digital communications
Experience in engaging with reputed digital marketing agencies.
Expertise in Blogging.
Paid Advertising experience using FB/Google or any other platforms.
TECHNICAL SKILLS Expert in digital marketing tools like Google Analytics, Search Console, Google Trends, Tag Manager, Grammarly, Uber Suggest, TubeBuddy, Canva, ZOHO CRM, Email Marketing platforms, etc.
Basic knowledge of HTML, Python, & R – programming is an added advantage.
Working knowledge of Microsoft Office.
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