SEO Analayst

5 days ago

Pune, India GladOwl Full time
Job Information

Date Opened

03/09/2025

Industry

Advertising

Job Type

Full time

Work Experience

5+ years

City

Pune

Province

Maharashtra

Country

India

Postal Code

About Us

GladOwl A Digital Leader - Best Digital Marketing Agency in Pune, brings forth a host of services like digital marketing, lead generation, web development, content development, and visual design.

Job Description

We are looking for a detail-oriented and data-driven SEO Analyst with core experience in the same field with 1-10 years of experience (Executive to Head) to join our dynamic digital marketing team. The ideal candidate should possess a solid understanding of search engine algorithms, have a strategic and analytical mindset, and be experienced in using a range of SEO tools and techniques. You will be responsible for improving our website's search engine rankings through effective optimization strategies, insightful performance analysis, and continuous collaboration with internal teams.

  • Perform comprehensive keyword research to identify high-value, business-aligned keywords and phrases that resonate with our target audience.

  • On-Page Optimization:
    Optimize web content, meta tags, titles, headers, and internal linking structure to improve visibility and enhance user experience.

  • Technical SEO:
    Conduct regular technical SEO audits to detect and fix crawl errors, broken links, indexing issues, and site speed bottlenecks.

  • Content Strategy:
    Collaborate with the content team to create and refine SEO-friendly content strategies that boost organic traffic and increase engagement.

  • Competitor Analysis:
    Analyze SEO strategies of competitor websites to identify trends, gaps, and opportunities for competitive advantage.

  • Link Building:
    Develop and execute ethical link-building campaigns to increase domain authority and search engine trust.

  • Analytics & Reporting:
    Track, analyze, and report on key SEO metrics—such as organic traffic, keyword rankings, bounce rates, and conversions—using tools like Google Analytics, Google Search Console, SEMrush, Ahrefs, etc.

  • Algorithm Monitoring:
    Stay updated on the latest search engine algorithm changes and adjust strategies to maintain compliance and performance.

  • Cross-Functional Collaboration:
    Work closely with web development, content, design, and social media teams to ensure SEO best practices are integrated across all digital assets.

Requirements
  • Bachelor's degree in Marketing, Communications, Information Technology, or a related field.
  • 1-10 years of proven experience in SEO, with a strong track record of improving website rankings, visibility, and organic traffic.
  • In-depth understanding of search engine algorithms, ranking factors, and SEO best practices.
  • Proficient in using SEO tools such as Google Analytics, Google Search Console, Ahrefs, SEMrush, Moz, or similar platforms.
  • Hands-on experience with content management systems (CMS) like WordPress.
  • Basic understanding of HTML, CSS, and JavaScript, particularly as they relate to SEO.
  • Strong analytical and problem-solving skills with attention to detail.
  • Excellent organizational and communication skills.
  • Ability to work independently and collaboratively in a fast-paced environment.
  • Keeps up with the latest SEO trends, algorithm updates, and industry best practices.
  • Experience in implementing local SEO strategies to improve regional visibility.
  • Familiarity with conversion rate optimization (CRO) techniques and how they impact SEO performance.
  • Experience managing international SEO, including multi-language and multi-regional website optimization.
Benefits
  • 5 Days working
  • Provident Fund
  • ESIC
  • Health Insurance
  • Leave Encashment