Social Media Specialist

4 weeks ago

india PressOne Africa Full time
Job Description

About the Company and Role:

PressOne Africa is the simplest way for entrepreneurs to get a phone number for their business. We offer a phone system that helps any business see all phone calls across their sales and support team. Founded in 2021, we're a fast-growing startup based in Lagos, and a Techstars portfolio company.

In this dynamic role, you'll be the voice of PressOne Africa on social media. Your mission is to build an active and engaged community of entrepreneurs, founders, and small business owners on Facebook and LinkedIn. We're seeking a social media enthusiast with a passion for fostering conversations and connecting with our target audience.


To Carry Out Your Role

  • Develop and execute a social media strategy to boost engagement and community growth.
  • Create captivating content (text, images, short videos) that resonates with business owners and sparks discussion.
  • Actively engage with followers, respond to comments, and foster a sense of community around our brand.
  • Track and analyze social media metrics, using insights to refine your approach and demonstrate the impact of your efforts.
  • Collaborate with the Content team to repurpose website content (blog posts, etc.) for social media.


The Ideal Candidate

  • Passionate about social media and building online communities (minimum 3 year of experience in social media management or related role).
  • Excellent writer with the ability to craft compelling social copy for different platforms.
  • Strong understanding of Facebook and LinkedIn, both their algorithms and how to spark conversation with a professional audience.
  • Data-driven mindset – you love analysing metrics to drive strategy.
  • A creative thinker who can come up with out-of-the-box ideas to increase engagement.


Your Key Responsibilities

  • Content Creation: Develop a social content calendar including a mix of original posts, curated content, and engagement-focused prompts.
  • Community Management: Actively engage with followers, responding to questions and comments in a timely manner.
  • Social Listening: Monitor social conversations about PressOne Africa, entrepreneurship, and related topics.
  • Analytics & Reporting: Track key social media metrics (reach, engagement, clicks, etc.), providing regular reports with insights.
  • Trend Spotting: Stay up-to-date on relevant social media trends and adjust strategies as needed.

Requirements

What You Should Have

  • Bachelor's degree in Marketing, Communications, or a related field (preferred).
  • 3+ years of proven experience managing social media for businesses (ideally in the B2B or tech space).
  • Strong understanding of social media analytics and reporting tools.
  • Familiarity with basic design tools (e.g., Canva) is a plus.
  • Excellent communication and interpersonal skills.


Your Importance as a Social Media Specialist

You'll be the human side of PressOne Africa online Your efforts will build an engaged community of entrepreneurs who champion our brand. This role is essential for establishing ourselves as a leader in the entrepreneurial space and driving social media growth. Join us and make your mark on the world of entrepreneurship


Challenges You Will Have to Surmount

  • Standing out in a crowded social media landscape.
  • Creating share-worthy content that drives genuine engagement.
  • Balancing brand promotion with providing value to our target audience.

Benefits
  • Shape PressOne Africa's social media presence and make a tangible impact on our brand growth.
  • Play a key role in our growth and brand awareness within the business community.
  • Work in a dynamic startup environment with the chance to experiment and innovate.
  • Competitive salary and benefits package.

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