Content Writer

2 days ago

Mumbai, Maharashtra, India ICICI Lombard General Insurance Company Limited Full time

We have exciting opportunities for the role of Content Writer

Location: Mumbai - Andheri

Interested candidate can share resume on with subject line Content Writer and share below details.

Current Salary

Expectation

Notice Period

Education (Full Time / part Time)

Content Writer

Responsibilities:

  1. Content Creation : Write engaging and informative content for digital platforms including email, SMS, WhatsApp, app notifications, web banners, and SEM ads.
  2. Simplify Complex Topics : Translate insurance-related concepts into clear, accessible, and customer-friendly language.
  3. Thought Leadership Support : Assist in drafting long-form articles, blogs, and white papers that reflect industry insights and brand expertise.
  4. Cross-functional Collaboration : Work closely with marketing, product, and design teams to ensure content aligns with brand messaging and campaign goals.
  5. Content Strategy Execution : Support the implementation of content strategies and editorial calendars under the guidance of senior team members.
  6. SEO & Optimization : Apply SEO best practices to improve content visibility and performance across search engines and social media.
  7. Quality & Consistency : Maintain high standards of grammar, tone, and style across all written materials.
  8. Trend Monitoring : Stay updated with industry trends, customer behavior, and competitor content to inform writing and ideation.
  9. Project Coordination : Manage multiple content requests, ensuring timely delivery and adherence to briefs.

Qualifications:

  1. Bachelor's degree in Journalism, Communications, Marketing, or a related field.
  2. 3–5 years of experience in content writing, preferably in insurance, finance, or digital marketing.
  3. Strong writing and editing skills with a portfolio showcasing diverse content formats.
  4. Familiarity with SEO, keyword research, and content performance metrics.
  5. Ability to work independently and collaboratively in a fast-paced environment.
  6. Experience with content management systems (CMS), project tracking tools, and editorial workflows is a plus
  7. Exposure to content creation for new-age brands, make-up/fashion industry, fast commerce, or app-first non-BFSI segments is a strong advantage

Regards,

Saba

HR Manager

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