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Senior Manager/Director of Lead Generation

4 months ago

bangalore, India Jivox Full time

About Jivox


Jivox is a personalized commerce marketing platform for commerce media. Its flagship IQ DaVinci enables retailers and advertisers to launch self-service commerce media campaigns in under 5 minutes, helping them to achieve scale using pre-approved templates, AI-driven automation, and first-party data. IQ DaVinci increases sales by easily activating data across multiple commerce media networks and channels (display, social, video/CTV) with a unified workflow on a single platform. Built on powerful, patented Dynamic Creative Optimization (DCO) technology, IQ DaVinci drives hyper personalization using real-time product and offer feeds and delivers closed loop measurement and attribution via built-in analytics. Jivox is trusted by retailers and brand leaders that include Giant Eagle, Stop-n-Shop and Unilever.


About the Role -

We are seeking a Director of Lead Generation who will own Jivox’s lead assignment and management and the goals for acquiring new Marketing Qualified Leads to build the sales pipelines through Jivox's lead and demand generation channels. You will be responsible to create, implement, manage and/or optimize our

  • Online paid campaigns across , display and various third-party advertising opportunities (e.g., AdAge, Adweek) and partner co-marketing (e.g., AWS & Amazon Advertising) while seeking new ways to generate engagement
  • Onsite events, such as GroceryShop, Shoptalk Path-to-Purchase Retail Media Summit 1:1 meetings

As a natural extension of this role, you will work cross functionally within the marketing team and other teams--such as sales--on optimizing the overall performance of our campaigns. To succeed in this role, you need to be very familiar with the platform including Campaign Manager, Business Manager, Live and pages. You also need to be familiar with Google AdWords and Google Analytics while working with the SVP Marketing to create a lead gen strategy as Google moves towards the 0-click search approach.


Key Responsibilities -

Key responsibilities will include:

  • Own lead management and assignment of leads within a 24-hour window
  • Create, implement, optimize, and own the budget for lead generation campaigns to support Jivox revenue goals
  • Demonstrate a record of success in paid social ads and SEM/Google Ads
  • Collaborate with the content team to generate additional leads from ongoing organic social campaigns on
  • Proactively recommend the right campaign objectives and ad formats for paid ads based on the team’s priorities every month.
  • Monitor and report performance of our paid and organic campaigns and recommend next steps to our team
  • Collaborate with in-house and outsourced creative resources to deliver high-converting ads
  • Own the reporting dashboard to monitor performance of our lead gen and organic social campaigns and recommend next steps to our team
  • Manage Salesforce data hygiene and work with our Salesforce admin and Amazon Alliance Lead to troubleshoot issues related to the sync with AWS ACE
  • Manage email marketing and lead database across Salesforce and Hubspot


Key Skills -

The ideal candidate must have:

  • MBA from a top-tier business school preferably with specialization in marketing
  • 1 to 4 years of prior work experience relevant to this role. Experience in the B2B tech space will be an advantage.
  • Proficiency in managing Pages, Campaign Manager and Business Manager, and awareness of any changes in algorithms to enable us to make the most of our marketing investment
  • Expertise in Google AdWords and Google Analytics
  • Excellent project management skills to ensure timely execution of paid programs with minimal oversight
  • A metrics-driven mindset to optimize our campaign spend and performance of our paid and social campaigns
  • An eye for designing and copywriting to improve performance of paid and organic posts
  • Familiarity with CRM, marketing automation and email tools such as SFDC and Hubspot
  • Keen attention to detail and problem-solving skills
  • Ability to collaborate and work with multi-cultural teams from across the globe.
  • Ability to adapt to changing conditions and work in a continuously evolving environment
  • Advanced skills in Microsoft Office