Digital Marketing Manager

1 week ago

Bandra, India YourHappyLife Full time
Role Overview:
The Digital Markeitng Manager will be responsible for managing large-scale, high-budget campaigns, optimizing performance marketing strategies, and ensuring ROI maximization across channels. Role will focus on refining existing processes, ensuring scalability, and driving measurable outcomes that contribute to further growth and profitability.
The ideal candidate is an experienced marketer with deep expertise in advanced marketing tools, analytics platforms and managing multi-crore budgets across multiple channels.
Experience with a D2C, beauty, personal care, fashion or FMCG brand who understands high-velocity campaigns and consumer-centric growth strategies is a big plus.
This is a full-time, onsite position located in Bandra West, Mumbai.
Key Responsibilities:
- Develop and execute strategies for large-scale paid marketing campaigns, focusing on optimization and profitability.
- Manage high-budget campaigns across Google, Meta, YouTube, among other relevant ad platforms.
- Leverage advanced audience segmentation, retargeting, and lookalike modelling to maximize customer acquisition and retention.
- Collaborate with cross-functional teams to align performance campaigns with product launches, category priorities, and customer lifecycle objectives.
- Conduct in-depth performance analysis using tools like Google Analytics, Clarity, and Hotjar, providing actionable insights for performance improvement.
- A/B test creative assets, ad copy, and landing pages to drive incremental growth and learnings.
- Manage daily, weekly, and monthly reporting dashboards, highlighting trends, risks, and opportunities to senior management.
- Stay at the forefront of digital marketing trends, incorporating AI-driven tools and advanced techniques to maintain a competitive edge.
- Work closely with finance and leadership to ensure campaign budgets are effectively allocated and aligned with company-wide goals.
Key Skills & Requirements:
- 6+ years of experience in performance marketing, with proven expertise in scaling large-budget campaigns for high-revenue brands.
- Strong command of advanced platforms such as Google Ads, Meta Ads, Google Tag Manager, among other relevant platforms.
- Proficiency in analytics and visualization tools like Google Analytics, Excel and Data Studio.
- Strong understanding of customer segmentation, CLV, and data-driven marketing strategies.
- Track record of driving incremental revenue growth while optimizing CAC and ROAS.
- Collaborative mindset with strong communication skills to work with leadership and cross-functional teams.
- Familiarity with AI-driven marketing tools and automation is a strong advantage.
About YourHappyLife:
YourHappyLife is a new-age beauty & wellness brand based in Mumbai. We empower individuals to #livecomplete by offering clean, clinically proven wellness & skincare solutions. Our ethos revolves around science-backed development & functional results. We are growing exceptionally fast and looking to bring in team members that are ready to make an impact

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