Market Research Analyst

4 weeks ago

bangalore, India Prescience Decision Solutions Full time
  • Gather, analyze, and interpret market data to provide insights for a Fortune 100 retail client, focusing on market trends, customer preferences, and competitive landscapes.
  • Conduct extensive secondary research using web sources, annual reports, industry reports, and analyst reports to collect relevant market data.
  • Analyze both qualitative and quantitative data to identify market trends, opportunities, and potential threats.
  • Present findings and insights clearly using MS PowerPoint, Excel, and Power BI, ensuring stakeholders understand key takeaways.
  • Drive data-driven decision-making by delivering actionable insights that support the development of effective marketing strategies.
  • Collaborate with cross-functional teams to ensure insights align with business objectives and contribute to overall strategic goals.

Requirements
  • Experience in Marketing Analytics.
  • Proficiency in SQL and BI tools, particularly Power BI.
  • Strong skills in performing extensive secondary research, data analysis, market sizing, and intelligence.
  • Ability to analyze consumer behavior and conduct competitive analysis.
  • Experience in liaising with customer stakeholders to gather and understand requirements.
  • Proven ability to create dashboards and reports to present insights effectively.
  • Excellent presentation and communication skills.

Benefits
  • Competitive salary and performance-based bonuses.
  • Comprehensive insurance plans.
  • Collaborative and supportive work environment.
  • Chance to learn and grow with a talented team.
  • A positive and fun work environment.

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