Associate Product Marketing Manager

1 day ago

Delhi, India Media.net Full time
About The RoleWe are looking for creative and analytical minds that can conceptualize and execute on the synergistic union of technology, user experience and monetization of online products. These products range from fledgling ideas that need nurturing to become functional and scalable, to large multi-billion dollar brands looking to grow their user base, enhance user retention or optimize their monetization. Be it solving mundane problems with a utility focused approach or creating newer products that engage and excite a range of audiences, the role requires agile individuals who can leverage Media.Net's technology and resources to drive success.The role requires you to collaborate with creative, product, engineering, media, analytics, sales, publisher management, demand management and compliance/legal to develop impactful experiences that engage customers and drive adoption. You would work with partners, vendors and clients and synergize our businesses by integrating/supporting their products/offerings or taking on projects geared towards achieving a client’s specific goals. You will build competition and market intelligence through research to make decisions on branding, positioning, prioritization of features/integrations and ensure successful execution around the growth and monetization of the products/projects assigned. It would be crucial for you to track product KPIs and take data driven decisions for product enhancements that impact businessWhat You Will Do : Go-to-market Strategy
- Target Market and Competitive Research
- Product Positioning & Feature Conceptualization
- Managing Product Launches
- Content & Messaging Strategy
- User segmentation & identifying targeted marketing strategiesExperimentation
- Defining KPIs and goals
- Measuring progress & assessing the impact of these products
- Monitor Key Customer Satisfaction IndicatorsProduct Adoption & Growth
- Onboarding Customers
- User Engagement Strategy & Execution
- Iterative Testing and Product Improvisation
- Consumer Journey Optimization
- Re-engagement StrategiesTeam Building & Management
- Build & manage a team to drive required efforts
- Monitor performance and plan goal-setting for the future
- Define processes & roles to be followed for task execution
- Mentor existing reportees & train new employeesMonetisation
- Drive monetisation strategy balanced by a customer centric approach
- Identify new revenue sources and optimize existing ones
- Maximize user LTV using a combination of best working and new market practicesWhat We Look for in a CandidateRequired Experience
- You have 2-6+ of overall work experience
- You have 2-5+ years of relevant experience in marketing/product/online customer success in a technology company or startup.Leadership Qualities
- You have the ability to collaborate and build relationships and influence decisions at multiple levels of an organization
- You thrive in a robust environment and align available resources to a common goalCreative Mindset
- You have a passion for technology, and a keen eye to identify opportunity in an ever-changing landscape
- You have strong analytical skills geared towards iterative solution of user problems based with dataProblem Solver
- You are proactive in your approach to problem solving and navigating ambiguity and complexityLogical Approach
- You think quick on your feet and can derive actionable insights based on information available
- You are an expert communicator who can lead and manage relationships across organizational boundaries and vendor relationshipsWork Location - Mumbai / Bangalore - 5 days work from office Work Timings - 2pm-11pm IST (considering we have a global team)If you find above-mentioned role interesting - Shout out at Happy to discuss the details further at length.

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