
Sr. PPC Executive
3 weeks ago
JOB ROLE:
Execute and manage all PPC campaigns, SEM, and SMM strategies to optimize performance and achieve marketing objectives.
RESPONSIBILITIES:
Develop, implement, and manage PPC campaigns across Google Ads and Meta Ads.
Conduct keyword research and selection for pay-per-click campaigns.
Analyze and optimize campaign performance to achieve KPIs and ROI targets.
Monitor and report on campaign performance metrics using Google Analytics.
Manage and optimize SEM and SMM campaigns to increase brand visibility and drive qualified traffic.
Collaborate with the marketing team to align PPC strategies with overall marketing goals.
Stay updated with the latest PPC trends, techniques, and best practices.
ATTRIBUTES:
Strong analytical skills and attention to detail.
Excellent communication and interpersonal skills.
Ability to manage multiple campaigns and projects simultaneously.
Proactive and results-oriented mindset.
QUALIFICATION & EXPERIENCE:
Bachelor's degree in Marketing, Business, or a related field.
Minimum of 2 years of PPC experience.
Proficiency in using Google Ads, Meta Ads, and Google Analytics.
Proven track record of managing successful PPC campaigns.
Certification in Google Ads is a plus.
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