Social Media Manager

3 weeks ago


raipur, India Jain Software Full time

The ideal candidate is a hard-working team player who will play a critical role in creating original digital content across various social media platforms.

Responsibilities

  • Social Media Strategy: Develop and implement comprehensive social media strategies aligned with the company's marketing and business objectives.
  • Content Creation: Create engaging and relevant content (including text, images, videos, and graphics) to be shared on various social media platforms.
  • Content Calendar Management: Plan and schedule social media posts, ensuring a consistent and timely presence on all relevant channels.
  • Community Management: Monitor social media channels for comments, messages, and mentions, and respond promptly to user inquiries and feedback.
  • Audience Engagement: Interact with the audience, build relationships, and foster a sense of community around the brand.
  • Analytics and Insights: Track and analyze social media performance metrics to measure the effectiveness of campaigns and identify areas for improvement.
  • Social Media Advertising: Manage and optimize paid social media campaigns to reach targeted audiences and achieve marketing objectives.
  • Brand Reputation Management: Monitor online conversations and address any negative comments or reviews in a professional and timely manner.
  • Influencer Collaboration: Identify and collaborate with influencers or brand ambassadors to amplify brand reach and credibility.
  • Social Listening: Use social media listening tools to gain insights into audience sentiment and gather market intelligence.
  • Cross-Department Collaboration: Coordinate with marketing, PR, and other teams to align social media efforts with overall marketing strategies.
  • Crisis Management: Be prepared to handle social media crises and mitigate potential brand reputation issues effectively.
  • Social Media Policy: Ensure compliance with company social media policies and industry regulations while executing social media activities.
  • Growth and Performance Reporting: Prepare regular reports on social media performance, key metrics, and insights for management review.



Qualifications

  • Proficiency in many social media platforms
  • Fluency in Microsoft Office suite (Outlook, Excel, Word, PowerPoint, etc.)
  • Proficient in SEO and SEM
  • Having excellent English and Hindi communication skills.


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