Digital Marketing Specialist

3 weeks ago

india Motima International Full time

OM VISHU INTERNATIONAL PVT. LTD. is a world class employer where ingenuity and passion are welcomed. We are a market leader in healthcare. Context is looking for individuals who want to work for an organization that values excellent employees, workplace diversity, ethical conduct and superior customer service and one that offers challenging opportunities. We value our employees, clients and partners and dedicate our efforts to their success.

Responsibilities

  • Designing and overseeing all aspects of our digital marketing department including our marketing database, email, and display advertising campaigns.
  • Developing and monitoring campaign budgets.
  • Planning and managing our social media platforms.
  • Preparing accurate reports on our marketing campaigns overall performance.
  • Coordinating with advertising and media experts to improve marketing results.
  • Identifying the latest trends and technologies affecting our industry.
  • Evaluating important metrics that affect our website traffic, service quotas, and target audience.
  • Working with your team to brainstorm new and innovative growth strategies.
  • Overseeing and managing all contests, giveaways, and other digital projects.
  • Plans and executes all web, SEO/SEM, database marketing, email, social media, and display advertising campaigns.
  • Designs, builds, and maintains our social media presence.
  • Measures and reports performance of all digital marketing campaigns and assesses against goals (ROI and KPIs).
  • Identifies trends and insights and optimizes spend and performance based on the insights.
  • Brainstorms new and creative growth strategies through digital marketing.
  • Plans, executes, and measures experiments and conversion tests.
  • Collaborates with internal teams to create landing pages and optimize user experience.
  • Utilizes strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points.
  • Identifies critical conversion points and drop off points and optimizes user funnels.
  • Collaborates with agencies and other vendor partners.
  • Evaluates emerging technologies.
  • Provides thought leadership and perspective for adoption where appropriate.
  • Analyze digital data to draw key recommendations around website optimization
  • Conduct social media audits to ensure best practices are being used
  • Maintain digital dashboard of several different accounts
  • Coordinate with sales team to create marketing campaigns
  • Prepare emails to send out to customers
  • Monitor key online marketing metrics to track success
  • Create and maintain online listings across e-commerce platforms
  • Ensure that the brand message is consistent


Qualifications

Minimum Education:- Graduate in any discipline

Technical Education:- BCA,MCA,MSC&IT,BE

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