Designer/Senior Designer

4 weeks ago

Gurugram, India EKCS Full time

Designation : Designer/ Senior Designer
Location : Gurugram / Remotely
Role Description
We are seeking a skilled and imaginative designer with a strong passion for creative visualization and design execution across both print and digital platforms. In this role, you will be instrumental in maintaining brand consistency and delivering high-quality marketing and branding materials. Collaborating with cross-functional teams, you will bring innovative ideas to life, ensuring visually compelling designs that enhance our brand presence.

Responsibilities
A thorough knowledge of the following is mandatory for the person.

  • Collaborate with cross-functional teams to understand project requirements and objectives.
  • Conceptualize and create visually appealing designs for both print and digital platforms, including advertisements, brochures, flyers, magazines, social media creatives, email campaigns, and digital ads.
  • Develop original design ideas and layouts from creative briefings.
  • Work closely with the Brand Guardian/Art Director to enhance conceptual design ideas and execute engaging, user-friendly visuals.
  • Maintain a consistent brand image through creative conceptualization, design, layout, and illustration.
  • Conduct thorough research and analysis to inform design decisions and optimize user engagement.
  • Manage multiple projects simultaneously, meeting deadlines while maintaining high-quality standards.
  • Keep up-to-date with emerging design technologies and trends, particularly in digital and print media.

Role Requirements

  • Strong understanding of branding and marketing communication across print and digital media.
  • Proficiency in Adobe Creative Suite, especially Photoshop, InDesign, and Illustrator.
  • Expertise in Photoshop compositing for marketing materials, including posters, tent cards, standees, EDMs, and digital mailers.
  • Strong typography skills, particularly in title creation and rendering for packaging, branding, or promotional materials.
  • Excellent English comprehension and writing skills to independently assess briefs, research strategies, and develop creative concepts.
  • Strong time management skills – ability to prioritize tasks and meet deadlines without compromising quality.
  • Integrity and accountability – taking ownership of tasks and responsibilities while maintaining open communication.

Preferred Qualification & Experience

  • Bachelor's degree in Graphic Design, Visual Arts, Fine Arts, or a related field.
  • 4+ years of experience in graphic design, preferably in an advertising agency, media house, or marketing team.
  • Strong portfolio showcasing both print and digital designs, including branding, marketing collaterals, and social media creatives.
  • Expertise in Adobe Creative Suite (Photoshop, InDesign, Illustrator) with a strong focus on compositing and typography.
  • Experience in designing for both print and digital platforms, understanding the nuances of each.
  • Knowledge of UI/UX principles and experience with web design tools (Figma, Adobe XD) is a plus.
  • Familiarity with motion graphics and video editing tools (After Effects, Premiere Pro) is a bonus.
  • Strong attention to detail, time management, and the ability to work on multiple projects simultaneously.

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