DVP / AVP - Team Lead – Campaign Management with a Large Private Bank

2 months ago


mumbai, India Riverforest Connections Private Limited Full time

Responsibilities:

  • Part of Credit Analytics, responsible to drive campaign delivery of pre-approved retail asset and SME/wholesale products.
  • Engage with stakeholders for development and implementation of data-driven strategies
  • Design & maintenance of response tracking, measurement, and comparison of success parameters of implemented campaigns.
  • Provide analytical guidance on optimal utilization of available data with a combination of quantitative and qualitative approach to improve business volumes, restricting delinquencies & reduce cost.
  • Use of segmentation to enhance use of data and improve precision in customer profiling and ensuring offers are in line with customer profile.
  • Expert at analysing complex data and being able to interpret, reason, and convert into convincing proposition for business teams.
  • Good knowledge of current trends in the field of analytics.
  • Create advance reports and dashboards and drive the recommendations to facilitate faster decision making.
  • Ensure end to end governance on the campaign bases which includes policy changes, UAT, deployment, documentation etc
  • Manage audit related queries both internally and from the regulators.
  • To mentor and provide guidance to the junior team members and to coach the senior members for future readiness.
  • Basic understanding of the cloud environment like MS Azure to provide design thinking for job workflows that optimises and enables faster delivery of the campaigns.
  • Any prior experience in Python, SQL is preferred. Proficient in MS Excel & PowerPoint and visualisation tools like Tableau & Power BI.
  • Comfort in re-defining frontiers and passion for doing cutting edge work for campaign effectiveness and efficacy.

 

Experience - Min 10+yrs

 

Qualification - PG / Grad from IIT only

 

Candidate Profile : The candidate would be part of the credit analytics unit of one of India's biggest Bank and work as a Team Lead managing 10-12 members for the Cross-Sell team.

 


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