Salesforce Developer

Job Title: Salesforce Full-Stack Developer (SFDC + SFMC + SFCC + Data Cloud) Location: Noida Sec-88 Experience Required: 2–5 years Industry: Fashion / E-commerce / D2C/ IT Employment Type: Full-Time Working Days: Monday to Saturday Shift Timing: 10-6:30 PM About Sotbella: Sotbella is a new-age fashion and lifestyle brand committed to celebrating individuality, self-expression, and affordable luxury. With trend-forward collections and a strong focus on quality, creativity, and customer experience, Sotbella is quickly emerging as a favorite among Gen Z and millennial audiences. Our mission is to empower bold, confident, and fashion-forward individuals by bringing global fashion trends to their doorstep. Salesforce Full-Stack Developer (SFDC + SFMC + SFCC + Data Cloud) Role Overview We are looking for a highly skilled Salesforce Full-Stack Developer with expertise across Salesforce Data Cloud (SFDC), Salesforce Marketing Cloud (SFMC), and Salesforce Commerce Cloud (SFCC) . The role requires strong technical development skills, cross-cloud integration knowledge, and the ability to translate business needs into scalable Salesforce solutions. The ideal candidate will have experience in Salesforce Core Development (Apex, LWC, APIs) , Marketing Cloud campaigns & personalization , Commerce Cloud storefront development , and Data Cloud integrations to deliver seamless, personalized customer experiences. Key Responsibilities 1. Salesforce Core Development (SFDC) Design, develop, test, and deploy solutions using Apex, Visualforce, Lightning Web Components (LWC), and Flow . Configure custom objects, fields, record types, page layouts, and validation rules. Develop and maintain REST/SOAP APIs for third-party integrations (ERP, CMS, Payment Gateways). Implement batch processes, triggers, and schedulers for business automation. Ensure scalability, performance, and adherence to Salesforce best practices. 2. Salesforce Marketing Cloud (SFMC) Build and manage multi-channel campaigns (Email, SMS, WhatsApp, Push). Use Journey Builder and Automation Studio for lifecycle management and recurring jobs. Create personalized campaigns with AMPscript, SSJS, Dynamic Content, and SQL queries . Manage audience segmentation using Data Designer, Contact Builder, and Data Extensions. Integrate SFMC with Commerce Cloud, Service Cloud, and Data Cloud . Ensure compliance with GDPR, CAN-SPAM, and data privacy laws . Monitor deliverability, IP reputation, bounce rates, and inbox placement. 3. Salesforce Commerce Cloud (SFCC) Develop, customize, and optimize storefronts using SFRA (Storefront Reference Architecture) . Configure Business Manager for catalogs, products, pricing, promotions, and content slots. Build custom cartridges and integrate with OMS, ERP, and CRM systems. Work with OCAPI/SCAPI APIs for storefront and external integrations. Optimize site performance, SEO, and mobile responsiveness . Implement Einstein AI features (recommendations, predictive sort, personalization). 4. Data Cloud & Cross-Cloud Integrations Connect Data Cloud to unify customer data from multiple touchpoints. Build real-time audience segments for activation in SFMC and SFCC . Ensure smooth data pipelines with MuleSoft, Salesforce Connect, or custom APIs . Conduct data cleansing, deduplication, and transformation . Enable Einstein AI insights for personalization and predictive analytics. 5. CI/CD, Testing & Deployment Write unit tests with >85% code coverage . Manage sandbox-to-production deployments using DevOps tools and change management best practices. Contribute to test automation frameworks for regression and UAT cycles. 6. Collaboration, Documentation & Innovation Work closely with product managers, analysts, designers, and marketing teams . Prepare and maintain technical documentation, user guides, and data dictionaries . Train internal teams on Salesforce features and best practices. Stay updated with Salesforce releases, new features, and AI/Einstein enhancements . Proactively suggest improvements to increase efficiency, personalization, and ROI. Interested candidates directly share the cv on / and directly connect on /