Performance Marketing

4 days ago

delhi, India Freo Full time
Performance Marketing Associate (Experience: 2-5 years) Location: Whitefield, Bangalore
Preference to Immediate Joiners
Job Responsibilities:
Manage and execute campaigns across different products
Juggle multiple roles in market research, analytics, media planning, brand management, advertising, business development, and performance marketing
Drive acquisition, awareness, and engagement across all channels with a focus on conversions, LTV, and repeat usage. A fine balance of right and left brain
Execute performance marketing campaigns and experiment with out-of-the-box thinking
Collaborate closely with design, content, acquisition, product, marketing, data, tech and other teams
Track, measure, and change campaigns based on performance to optimize ROI
Be an idea machine, problem solver, with quick execution, and a knack for experimentation
Job Requirements:
2+ years of product marketing/ core marketing experience with a proven track record of high user retention
Expertise in CPAAS tools like Mo-Engage, CleverTap, Web-engage, etc . and a strong understanding of marketing concepts
Efficient time management and organizational skills with the ability to multitask and think creatively
Ability to think conceptually and turn that into growth experiments
Proficiency with analytics tools and a strong analytical mindset to understand user behaviour
High energy, ability to adapt and thrive in a fast-changing environment
A sharp bias for execution and excellent attention to detail
Passion and strong sense of ownership to align with business goals
Ability to identify issues, challenges, and gaps associated with growth approaches
Strong command of the English language and understanding of media and working relationships
Plan and execute acquisition and retention campaigns through multiple channels such as Push, In-App, Email, SMS, and WhatsApp
Monitor & measure the success of campaigns and maintain regular measurement of ROI
Use customer and market research, user feedback, usage, and competitive analysis to identify new opportunities for campaign enhancements
Collaborate with Analytics, Content, and Design teams to drive campaign success
Create user segmentation and cohorts based on surrogates, events, and attributes
Test and optimize campaigns for efficiency and customer experience
Leverage owned media cost-effectively to meet business targets
Conduct pilot studies and optimize efforts, inputs for best results
Be proficient in MS Excel (v-lookups, pivot tables, deduping, basic data analysis)
Compensation & Benefits: Teamwork makes the dream work. We recognize that our dedicated team members are what make us successful. We offer competitive salaries in addition to best-in-class insurance cover, communication bills & travel bills.
Office Meals
We offer a Food wallet for your lunch.
Freo is an equal-opportunity employer; we believe in creating a community of inclusion and an environment free from discrimination or harassment.

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