Social Media Manager
2 weeks ago
The ideal candidate is a hard-working team player who will play a critical role in creating original digital content across various social media platforms.
Responsibilities
- Develop social media strategy
- Create original content
- Provide data analysis and metric reporting for clients
- Manage and help to create marketing content to socialize and use for social media purposes (e.g. customer videos briefs, customer case studies, blog posts, posts from analysts and customers)
- Build and nurture social media platform-specific communities and audiences
- Support SEO strategies by understanding keyword priorities and how they integrate into content marketing plans
- Assist in link building campaigns in coordination with client SEO goals
- Provide analysis and recommendations as the program evolves and can be reviewed
- Research and administer social media tools on a daily basis in support of clients’ social media strategy
- Monitor and evaluate social media results on a daily basis in coordination with client goals and benchmarks
- Communication to team and management on project development, timelines, and results
- Work closely with the other team members to meet client goals
- Keep pace with social media and internet marketing industry trends and developments
Professional Competencies
- Passion for social media and internet marketing industries
- Outstanding ability to think creatively, and identify and resolve problems
- Attention to detail and the ability to effectively multi-task in a deadline driven atmosphere
- Ability to clearly and effectively articulate thoughts and points
- High levels of integrity, autonomy, and self-motivation
- Excellent analytical, organizational, project management and time management skills
Professional Skills & Qualifications
- 2 – 5 years experience in social media marketing with demonstrated successes
- Proficiency in MS Excel, PowerPoint, and Word
- Experience working with popular social media advertising platforms found in Facebook, Twitter, and LinkedIn in particular
- Experience working with popular social media monitoring tools (Google, Radian 6, Twitter Search, Social Mention, Tracker, etc) and popular social media management tools (TweetDeck, HootSuite, etc)
- Experience with website analysis using a variety of analytics tools including Google Analytics as well as internal reporting tools
- Experience working with CMS and building/administering content in CMS environments
- Desired: Knowledge of HTML/CSS, WordPress, and website administrations
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