Head of Marketing

1 week ago

Mumbai, Maharashtra, India SiteRecon Full time

Role - Head of Marketing

Location: Noida with periodic US-travel

Job Type: Full-Time

Reports to: CEO

About SiteRecon:

SiteRecon helps landscaping and snow contractors win more work by turning aerial imagery into precise property measurements—fast. We cut estimation time from days to hours and help operators bid with confidence. We've mapped over 1 million properties in the US, and we're just getting started.

Website -

About the Founders and the Team:

Founded by former IIT Delhi alumni with extensive experience in satellite imaging, eCommerce, and edtech. Our team is passionate about driving change in the industry.

Meet our team -

You will own outcomes

  • Build and own the marketing-sourced pipeline to support our ARR plan.
  • Deliver steady weekly qualified demos ; maintain 3–4× pipeline coverage.
  • Drive CAC payback to target and make attribution trustworthy.

What you'll do

  • Strategy: Define ICPs, positioning, and the annual demand plan.
  • Demand Gen: Plan/buy/optimize Paid Social/Search; stand up partnerships, webinars, and trade-show follow-ups; scale email + outbound assist.
  • Product Marketing: Messaging, launches, sales enablement (decks, one-pagers, battlecards).
  • Content & Community: Build a repeatable content engine (case studies, calculators, "Site Walks"-style video), and nurture a landscaper ops community.
  • Ops & Analytics: Own HubSpot/Salesforce marketing ops, lead scoring, lifecycle rules, and revenue dashboards.
  • Team: Build a lean in-house team and manage specialized freelancers/agencies.
  • Website: Convert—own landing pages, A/B tests, and site performance.

Must-haves

  • 8–12+ years in B2B SaaS marketing with direct pipeline ownership at sub-$20M ARR.
  • Proven SMB demand gen in the U.S.; has turned around or scaled at least one core channel.
  • Strong product marketing chops: crisp messaging, sales enablement, objection handling.
  • Fluent with HubSpot , paid channels, SEO/content, and attribution.
  • Numbers driven: builds funnel models, forecasts pipeline, and defends budget with data.
  • Operator mindset: can personally ship ads, emails, and landing pages when needed.
  • Able to use AI tools to maximise outcomes and scale reach.

Nice-to-haves

  • Construction tech / GIS / field-service audience experience.
  • Landscaping or snow industry exposure; trade-show and partnerships background.
  • Comfortable on camera / creator energy for founder-led content.

What success looks like (at first checkpoint 6 months)

  • Marketing-sourced pipeline consistently meets plan; demo volume up 2x.
  • 2–3 reliable channels producing within CAC targets.
  • Sales says: "Leads are qualified and enabled." Attribution is trusted.
  • Close rates ticking upwards

Hiring Process

  • Starts with screening call by HR to learn why you are interested in the role and evaluate fit
  • Followed by intro call with the CEO to evaluate temperament.
  • Followed by calls with current marketing team lead and CPO to evaluate skills.
  • Followed by creation of 90 month marketing plan and another round with CEO to discuss the plan.
  • Final round to answer any open ended questions

  • Head Of Growth Marketing

    3 weeks ago

    Mumbai, Maharashtra, India ✨ LUMINOUS GROWTH HR Full time

    Position: Part-Time Head of Growth Marketing Location: Remote (Flexible) Job Type: Part-Time LUMINOUS GROWTH, we illuminate the path to brand success through data-driven and performance-focused marketing strategies.Our expertise in Facebook Ads and Google Ads helps businesses achieve scalable growth and measurable impact.We're searching for a Head of...

  • Head of Sales Marketing

    3 days ago

    Mumbai, Maharashtra, India Sharayu Agro Full time

    Company DescriptionSHARAYU AGRO INDUSTRIES LIMITED is a technology company based in Maharashtra, India, with a business mix that spans refined sugar, specialty sugars, co-generated power, extra neutral alcohol (ENA), ethanol, CO2 gas, and Bio-compost.Role DescriptionThis is a full-time on-site role for the Head of Sales Marketing at Sharayu Agro located in...

  • Head of Growth Marketing

    4 weeks ago

    Mumbai, Maharashtra, India LUMINOUS GROWTH HR Full time

    Position: Part-Time Head of Growth Marketing Location: Remote (Flexible) Job Type: Part-Time LUMINOUS GROWTH, we illuminate the path to brand success through data-driven and performance-focused marketing strategies. Our expertise in Facebook Ads and Google Ads helps businesses achieve scalable growth and measurable impact. We're searching for a Head of...

  • Head of Sales Marketing

    4 days ago

    Mumbai, Maharashtra, India Sharayu Agro Full time

    Company Description SHARAYU AGRO INDUSTRIES LIMITED is a technology company based in Maharashtra, India, with a business mix that spans refined sugar, specialty sugars, co-generated power, extra neutral alcohol (ENA), ethanol, CO2 gas, and Bio-compost. Role Description This is a full-time on-site role for the Head of Sales Marketing at Sharayu Agro located...

  • Creative Head

    2 weeks ago

    Mumbai, Maharashtra, India dojo marketing Full time

    Job Description#HiringPost hashtag#CreativeHead hashtag#DigitalAsked for 'Hey Whipple Sqeeze This' as a Rakhi gift this year. Good books must be gifted or asked for, since we often struggle with spending on them ourselves. Why How to fix this It could be a brief in itself. But that&aposs for another day.Currently we are hiring for a creative head for the...

  • Head Of Marketing

    5 hours ago

    Mumbai, Maharashtra, India Talent Corner HR Services Pvt Ltd Full time

    Job Role- Head of Marketing ( Luxury Brand Marketing) Location: Mumbai (Marine drive/ Kanjurmarg )Experience: 8-15 Years Budget: 40-50 LPAWhat would you be required to do?  Develop and execute integrated marketing strategies across digital, print, and event channels to enhance customer acquisition, engagement, and brand presence. Oversee high-quality...

  • Head of Marketing

    3 weeks ago

    Mumbai, Maharashtra, India Talent Corner HR Services Pvt Ltd Full time

    Job Role- Head of Marketing ( Luxury Brand Marketing) Location: Mumbai (Marine drive/ Kanjurmarg )Experience: 10+ YearsBudget: 40-50 LPAWhat would you be required to do?  Develop and execute integrated marketing strategies across digital, print, and event channels to enhance customer acquisition, engagement, and brand presence. Oversee high-quality...

  • Head of Marketing

    3 weeks ago

    Mumbai, Maharashtra, India Talent Corner HR Services Pvt Ltd Full time

    Job Role- Head of Marketing ( Luxury Brand Marketing)Location: Mumbai (Marine drive/ Kanjurmarg )Experience: 10+ YearsBudget: 40-50 LPAWhat would you be required to do? Develop and execute integrated marketing strategies across digital, print, and event channels to enhance customer acquisition, engagement, and brand presence. Oversee high-quality...

  • Head of Marketing

    3 weeks ago

    Mumbai, Maharashtra, India Talent Corner HR Services Pvt Ltd Full time

    Job Role- Head of Marketing ( Luxury Brand Marketing) Location: Mumbai (Marine drive/ Kanjurmarg ) Experience: 10+ Years Budget: 40-50 LPA What would you be required to do?  Develop and execute integrated marketing strategies across digital, print, and event channels to enhance customer acquisition, engagement, and brand presence.  Oversee...

  • Head of Marketing

    3 weeks ago

    Mumbai, Maharashtra, India Talent Corner HR Services Pvt Ltd Full time

    Job Role- Head of Marketing ( Luxury Brand Marketing) Location: Mumbai (Marine drive/ Kanjurmarg )Experience: 10+ YearsBudget: 40-50 LPAWhat would you be required to do?  Develop and execute integrated marketing strategies across digital, print, and event channels to enhance customer acquisition, engagement, and brand presence. Oversee high-quality...