Social Media Manager

4 weeks ago

Pune, Maharashtra, India ALIV - Regenerative Wellness Full time

Location: Pune | Type: Full-time

About ALIV

ALIV is a regenerative wellness clinic offering personalized IV therapies and Autologous Cell Therapy . We focus on preventative care and healthy aging.

Role Summary

Own ALIV's organic social presence end to end—build engagement, organic followers, and brand trust across platforms. Lead founder/doctor personal branding to make complex medical topics simple and relatable for the Indian audience.

Key Responsibilities
  • Strategy & Calendar: Define platform-wise goals, content pillars, and a monthly/weekly calendar (IG, YouTube/Shorts, LinkedIn, X).
  • Personal Branding: Plan and produce thought-leadership posts, founder stories, clinic behind-the-scenes, Q&As, and media features.
  • Content Production: Write hooks/captions, script Reels, shoot/edit short videos, design posts/carousels, and brief designers/creators.
  • Education-first Storytelling: Turn medical inputs into easy, accurate, patient-friendly content (FAQs, myths vs facts, outcomes, care tips).
  • Community & DM Flow: Handle comments/DMs, build UGC/testimonial pipelines (with consent), escalate medical queries to clinicians.
  • Growth & Collaboration: Run organic collabs with creators/patients, employee-advocacy, and micro-communities (WhatsApp/FB/Telegram).
  • Analytics & Iteration: Track KPIs, A/B test hooks/formats, report insights, and refine weekly.
  • Compliance: Ensure medical accuracy, no false claims, proper disclaimers, before/after usage norms, and adherence to clinic SOPs.
Must-Have Skills
  • 3–5+ years in organic social ; portfolio of growth + engagement results.
  • Strong copywriting (clear, crisp, Indian audience savvy) + basic video editing/design (Reels, Shorts, Canva/CapCut/Adobe).
  • Proven personal branding work for founders/doctors/leaders.
  • Comfortable translating medical inputs into simple content; fluent in English + Hindi/Marathi (or local language).
  • Hands-on with Meta Business Suite , LinkedIn , YouTube Studio , UTMs/GA4 , and social listening.
Good to Have
  • Healthcare/wellness brand experience.
  • Basic SEO for social, newsletter coordination, and blog repurposing.
  • Experience managing freelancers/creators and studio shoots.
KPIs (Organic)
  • Engagement rate (ER) & saves/shares
  • Non-paid reach & follower growth
  • Profile visits → DMs/website clicks (tracked with UTMs)
  • Content output consistency (cadence)
  • Positive brand mentions & response time
Sample Content Pillars
  1. Therapy 101: IV, PRP/PRFM, Autologous Cell Therapy explained simply
  2. Safety & Protocols: SOPs, hygiene, ethics, consent
  3. Founders' Voice: Opinions, case learnings (de-identified), events, awards
  4. Lifestyle & Prevention: Habit tips, checklists, myth-busting
  5. Clinic Moments: BTS, team, patient journey highlights (with consent)
What We Offer
  • Clear medical review pipeline and training on ALIV protocols
  • Creative freedom with data-backed decision making
  • Growth path: Senior SMM / Brand & Community Lead

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