Marketing Specialist
1 month ago
Docsy is an international health analytics company with a vision to reshape healthcare experiences globally. We specialise in transforming complex health data into valuable insights that empower businesses to enhance patient engagement, improve clinical outcomes, and boost revenue.
The Role
Your responsibilities will include:
Develop and Implement Marketing Strategies:
- Devise and execute comprehensive marketing plans to promote Docsy's health analytics solutions.
- Collaborate with cross-functional teams to align marketing initiatives with business objectives.
Content Creation:
- Create compelling and engaging content for various marketing channels, including social media, blogs, website, and promotional materials.
- Ensure consistency of brand messaging across all platforms.
Digital Marketing:
- Manage and optimise digital marketing campaigns, including SEO, SEM, email marketing, and social media advertising.
- Monitor key performance indicators and adjust strategies to achieve optimal results.
Event Management:
- Plan and coordinate participation in industry events, conferences, and webinars.
- Collaborate with the sales team to maximise lead generation and brand visibility at events.
Market Research:
- Conduct market research to identify trends, competitor activities, and opportunities for innovation.
- Use insights to refine marketing strategies and ensure a competitive edge.
Brand Building:
- Contribute to the development and maintenance of the Docsy brand.
- Ensure brand consistency in all marketing communications.
Ideal Profile
- You have at least 1 year experience ideally in Brand Marketing / Brand Manager or Product Marketing within IT, Media & Entertainment and Healthcare & Lifesciences industry.
- Experience within would be a strong advantage.
- You are highly goal driven and work well in fast paced environments
- You are a strong team player who can manage multiple stakeholders
- You possess strong analytical skills and are comfortable dealing with numerical data
What's on Offer?
- Opportunity within a company with a solid track record of performance
- Leadership Role
- Opportunity to make a positive impact
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