Digital Marketing Manager

3 weeks ago

Thrissur, India Koolath Advertising Full time

Digital Marketing Manager

Thrissur

Full-time

₹35,000 – ₹50,000 per month

⸻

About Koolath Advertising

Koolath Advertising is a full-service creative agency specializing in advertising, branding, digital marketing, audio-visual solutions, and web development. With a client base spanning retail, finance, healthcare, FMCG, and lifestyle sectors, we are known for delivering impactful campaigns that merge creativity with performance. Our divisions—Design, Digital, and Technology—work collaboratively to build innovative solutions that drive growth for our clients.

We are looking for a Digital Marketing Manager who can lead our Digital Division, manage client strategies, and ensure high-quality delivery across all digital platforms.

⸻

Role Overview

As a Digital Marketing Manager, you will be responsible for developing, implementing, and managing digital marketing strategies for multiple clients of Koolath Advertising. You will lead a team of digital marketing executives and interns, work closely with the design and content teams, and report directly to the Head of Operations. Your role will focus on driving client satisfaction, measurable results, and efficient team management.

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Key Responsibilities


• Strategy & Planning


• Develop comprehensive digital marketing strategies aligned with client goals.


• Plan and execute campaigns across Meta Ads, Google Ads, SEO, and social media.


• Monitor industry trends and adapt strategies to stay competitive.


• Execution & Optimization


• Oversee campaign execution by the digital team and ensure timely delivery.


• Optimize campaigns for performance, reach, engagement, and ROI.


• Manage budgets across different platforms and clients.


• Team Leadership & Coordination


• Lead and mentor digital marketing executives and interns.


• Collaborate with designers, content writers, and web developers to deliver integrated campaigns.


• Ensure alignment of all digital outputs with brand guidelines and campaign objectives.


• Analytics & Reporting


• Track campaign performance using GA4, Meta Business Suite, and other tools.


• Prepare client-ready reports with insights, KPIs, and recommendations.


• Present campaign results to clients and internal management.


• Client Management


• Act as the primary point of contact for assigned clients on digital campaigns.


• Understand client requirements, propose solutions, and maintain strong relationships.


• Identify upselling and cross-selling opportunities.

⸻

Requirements


• Bachelor's degree in Marketing, Business, Communications, or a related field.


• 3–5 years of proven experience in digital marketing (agency experience preferred).


• Strong knowledge of Meta Ads, Google Ads, SEO, and social media management.


• Proficiency in tools like Google Analytics (GA4), Meta Business Suite, Looker Studio, and other ad management platforms.


• Excellent communication, leadership, and client-handling skills.


• Ability to manage multiple projects simultaneously under tight deadlines.

⸻

What We Offer


• Competitive salary range: ₹35,000 – ₹50,000 per month (based on experience).


• Opportunity to work with diverse clients across industries.


• Collaborative work culture with a creative and energetic team ("Koolmates").


• Learning & growth opportunities with exposure to end-to-end digital marketing operations.


• Scope to contribute to high-impact campaigns and innovative projects.

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