Senior Campaign Manager

4 weeks ago

Hyderabad, India CACI Ltd Full time

CACI International Inc is an American multinational professional services and information technology company headquartered in Northern Virginia.

CACI provides expertise and technology to enterprise and mission customers in support of national security missions and government transformation for defense, intelligence, and civilian customers.

CACI has approximately 23,000 employees worldwide.

Headquartered in London, CACI Ltd is a wholly owned subsidiary of CACI International Inc., a publicly listed company on the NYSE with annual revenue in excess of US $6.2bn.

Founded in 2022, CACI India is an exciting, growing and progressive business unit within CACI UK. CACI UK currently has over 2000 intelligent, professional and are engaging staff from Hyderabad offices. Through a rigorous emphasis on quality, the company has grown considerably to become one of the UKs most well-respected Software Engineering consultancies.

Integrated Marketing Group - Core Business Activities

The Integrated Marketing Group of CACI leads the way in customer management (both digital and offline), by helping clients acquire, develop and retain customers through effective customer strategy planning, optimizing marketing campaigns and customer insight. Our work is underpinned by high quality consumer and market data and leading edge technology. Our core business activities are detailed below:

  • Strategy & consulting
  • Marketing systems design, build and integration
  • Provision of hosted customer management services
  • Analytics and insight
  • Consumer data
  • Multi-channel campaign execution

The Role

CACI is looking for a Senior Campaign Manager to join our Customer Engagement and Campaigning team. The ideal candidate will:

  • Work on digital marketing campaigns across a range of digital channels using a number of industry leading Campaign Management/Engagement platforms
  • Lead and facilitate client workshops
  • Carry out end to end campaign migrations
  • Support discovery workshops
  • Support implementation of campaign build into new CRM system & IP Warming
  • Aftercare support post go live
  • Support brands to understand the capabilities and maximize the use of their tools
  • Deliver training to clients in campaign management tools and marketing best practices to become experts themselves.
  • Build an in-depth knowledge of our tools, internal and external processes for several clients.
  • Become a 360 CRM expert working across multiple high profile, international brands across a variety of CRM tools.
  • This is a varied role and will give the candidate a real opportunity to become an expert in their field. They will report into the Campaign Operations Manager and work closely with our strategy, creative production, data and project management teams across a range of exciting projects.

Candidates will need experience of campaign development, quality assurance, data management, campaign deployment and reporting. They will work as part of a fast-paced, client-responsive team and will need to be proactive with working on projects with strict deadlines to meet commercial and CRM targets. There will be a strong support structure and specific training on platforms and CACI’s QA standards, but we are looking for someone who can hit the ground running, who is proactive and able to use their initiative to support multiple accounts from day one. This role may require to be onsite at clients, so it is important that the candidate is willing to be out of the office and travel as and when required, as well as having strong client facing skills. Whilst the team is well supported by a Project Management Office, we are looking for someone who can prioritize and manage their workload autonomously, responding to briefs on time, budget and above all to a high-quality standard.

The candidate will gain experience working across a range of leading international brands within the Retail, Financial Services, Automotive Transport and Utility sectors. We anticipate that the successful candidate will be able to quickly grow as the team develops and we continue to win new work.

Specific Tasks

Campaign build and execution:

  • Data selection and manipulation of target audiences
  • Implementation of complex campaign journeys
  • Use of tool’s features to set up and deploy scheduled, automated and triggered campaigns
  • Campaign set up quality assurance
  • Timely deployment of campaigns
  • Quality Assurance and proofing of campaign content and creative
  • Confidently deliver client facing status reports, updates and presentations to a variety of stakeholders
  • Able to be the CRM lead on projects from end to end
  • End to end campaign migrations
  • Prepare, and facilitate client discovery workshops

Skills and Attributes

Must have:

  • At least 5 years’ experience using one or more of the following campaign management platforms to execute campaigns; Adobe Campaign (Classic or Standard), Braze, Bloomreach, or similar platform
  • Previous positions as Campaign Manager with client interactions
  • Previous experience building out and executing multi-channel campaign journeys
  • Ability to interrogate campaign briefs and interpret campaign requirements
  • Results orientated and an understanding of measuring success of campaigns
  • Good understanding of Digital Marketing, specifically Email, SMS and Push channels
  • Great attention to detail and logical thinker
  • Team player with excellent communication skills and willingness to learn
  • Experience of working in a fast-paced organization
  • Good time management skills and proven ability to meet tight deadlines
  • Ability to interact directly with clients and build strong relationships across the board
  • Confident with Microsoft Excel

Nice to have

  • Experience with one or more of the following campaign management tools: Salesforce Marketing Cloud, Acoustic, Adestra, DotDigital, Eloqua
  • Confident with data querying (SQL/SPSS)
  • Exposure to Unica, PeopleStage, Faststats, Adobe Target, Litmus, Google Analytics
  • Knowledge of Javascript, Liquid, HTML and CSS
  • Understanding of email, social, mobile and display best practice

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