Influencer Marketing Executive
1 day ago
Location - Kirti Nagar (West Delhi)
On-site work setup
Key Responsibilities Influencer Campaign Management- Assist in planning and executing influencer marketing campaigns across Instagram, YouTube and emerging platforms.
- Source, vet, and onboard relevant influencers, creators, and brand ambassadors—ranging from niche storytellers to high-end tastemakers.
- Coordinate product seeding, gifting, and campaign briefs to ensure timely and impactful content creation.
- Track and manage influencer contracts, deliverables, and usage rights in collaboration with legal and procurement teams.
- Build and maintain strong relationships with influencers, agents, PR contacts, and talent managers.
- Support the development of a tiered influencer community—from micro to VIP luxury influencers.
- Attend brand events and activations to cultivate in-person influencer connections.
- Collaborate with content and social teams to ensure influencer content aligns with brand aesthetics and tone.
- Monitor and share top-performing content and community insights to inspire future campaigns.
- Ensure brand messaging is communicated authentically across all influencer-led content.
- Track KPIs including reach, engagement, conversions, and ROI from influencer campaigns.
- Provide regular insights, post-campaign analysis, and recommendations for improvement.
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