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Head of Ecommerce

4 weeks ago

Bengaluru, Karnataka, India Talasha Full time
Talasha has been mandated to hire a Head Of Ecommerce for a fast growing footwear startup based out of Bangalore. This is a revolutionary footwear brand offering unique, multi-purpose shoes designed specifically for Indian feet
Responsibilities -
Lead the brand's e-commerce business end to end on marketplaces as well as on D2C website
Liaison between the brand and the e-commerce marketplaces and develop strategies to grow on these platforms (eg Amazon, Flipkart, etc)
Forecast & own the Annual Operating Plan and budgets for the e-commerce business P&L and create dashboards & share regular reports on performance & variance
Lead the teams on performance marketing & digital strategy, optimise the ROAS and consumer acquisition costs
Ensure optimal inventory controls & supply chain processes are in place for the ecommerce business
Strategize the product assortment & cataloguing on various online platforms - including product detail page and enhanced business content such as brand store & A+ content
Determine a competitive pricing strategy and promotional deals
Conduct regular competitor analysis, study market dynamics and research demand for new products introduction
Collaborate with all internal teams from marketing, cataloguing, operations, inventory management to customer success and MIS teams to ensure business deliverables are achieved
Good to Have -
At least 7 years experience leading e-commerce businesses
Prior experience scaling D2C startup brands
Experience owning P&L for businesses
CTC - Rs. 30 - Rs. 40 LPA (Basis last drawn)
Location - Bengaluru