Vice President Online Marketing
3 weeks ago
Job Title: Vice President of Online Marketing
Company: The Wellness Shop (Personal Care Clean Beauty Brand)
Website -
Location: Jaipur
Job Description:
We are seeking an accomplished and strategic Vice President of Online Marketing to lead and elevate the online marketing strategy for The Wellness Shop, a premium personal care clean beauty brand. The ideal candidate will have a wealth of experience in digital marketing, a track record of scaling brands, and the ability to drive customer acquisition and retention.
Responsibilities:
Online Marketing Strategy:
· Develop and execute a comprehensive online marketing strategy to drive brand awareness, customer acquisition, and sales growth.
· Implement innovative and data-driven approaches to reach target audiences.
Paid Marketing Management:
· Manage a substantial budget (20 crores and above) for paid marketing channels, including social media ads, Google ads, and other digital advertising platforms.
· Optimize and scale paid marketing campaigns for maximum ROI.
Customer Retention:
· Design and implement effective customer retention strategies to enhance customer loyalty and lifetime value.
· Utilize customer data and analytics to personalize and enhance the customer experience.
Content Marketing:
· Oversee content marketing initiatives to create engaging and relevant content that resonates with the brand's audience.
· Ensure content aligns with SEO strategies and enhances organic visibility.
Team Leadership:
· Build and lead a high-performing online marketing team.
· Foster a collaborative and innovative culture within the marketing department.
Scaling Initiatives:
· Identify and execute strategies to scale the company's online presence and reach.
· Stay abreast of industry trends and emerging technologies to drive continuous improvement.
Requirements:
· Bachelor's degree from a premium college; MBA or equivalent qualification is a plus.
· Minimum of 10 years of progressive experience in online marketing roles within the beauty or personal care industry.
· Proven track record of managing large paid marketing budgets.
· Strong expertise in social media ads, Google ads, and content marketing.
· Experience with customer retention strategies and tools.
· Proficiency in digital marketing tools and analytics platforms.
Qualities:
· Strategic thinker with a results-oriented mindset.
· Strong leadership and team-building skills.
· Passionate about clean beauty and wellness.
· Adaptable to new challenges and committed to driving growth.
If you are a visionary marketing leader with a proven track record of success, we invite you to apply and contribute to the online growth of The Wellness Shop.
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