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Content Manager – Communications
4 months ago
Content Manager – Communications
28 May 2024 Pratham Education FoundationCommunications, Job Opportunities
About Pratham
Pratham Education Foundation (‘Pratham’) is an innovative learning organization with a mission of “every child in school and learning well”. Around 30 years ago, Pratham’s work began with pre-schools in the urban slums of Mumbai. Today Pratham has grown both in scope and geographical coverage. Currently, Pratham has activities in 25 states and UTs and implements programs that include activities for pre-school and elementary school age groups, dropout girls and women as well as vocational skilling programs for youth. As one of the largest non-governmental organizations in the country, Pratham focuses on high-quality, low-cost, and replicable interventions to address gaps in the education system.
The mission to improve the quality of education in India and ensure that all children not only attend but also thrive in school is being accomplished by working in collaboration with the government, local communities, parents, teachers, volunteers, and civil society members. Our programs aim to supplement rather than replace governmental efforts. They are implemented on a large scale to not only reach as many children as possible, but also to enable an adoptable demonstration model for governments and other partners. For more details, refer to
Role Overview
As Pratham continues to grow and have a significant impact on learning outcomes in India, the organization is looking to hire a Content Manager for Communications. This individual will be responsible for working and managing a team in creating, organizing and managing the content generation in line with the overall communications strategy. This individual will help ensure that all content requirements from the communications team are delivered in a timely and seamless manner and reflect unified and consistent messages across all of its key constituencies: donors, partners, media, internal team members and employees, volunteers, government representatives, community leaders, amongst others.
Specifics include working with the Communications and programs team to carry out the following:
Content Creation
Write and create communications content based on the organization’s positioning, defined organizational objectives, the education landscape and a deep understanding of key stakeholders (Corporates, Foundations, Individual Donors, Media, Other Non-Profits, Governments, Academics & Researchers) and expectations across brands, messages/channels and vehicles/ forums/ platforms. Oversee the consistency of content across platforms, in terms of quality, style, and tone and also analyze and recommend new platforms for publishing relevant content. Ideate and create content for brand-led campaigns and fundraising efforts.Social Media Curation & Planning
Ideate and plan the annual social media calendar in line with the organizational messaging and strategy and in collaboration with relevant teams. Track social media performance and metrics on an ongoing basis to inform strategy and content, keeping track of industry practices and trends across organisations within the sector.Writing, Copyediting/ Proofreading
Write blogs, opinion pieces, video scripts, social media posts, case studies, brochures, press releases, reports and other content pieces as needed, ensuring consistency, quality and messaging across creatives. Ensure that the content portrayed across channels is original, relevant, professional, and appeals to the audience.Qualifications and Experience
Key Performance & Success Measures include:
Quality content creation – Scripting writing, brochures, pamphlets , impact stories, program documentation. Content and campaign for social media (FB, Twitter, Instagram, LinkedIn, YouTube). Success of campaigns and communications activities across platforms. Understanding of social media metrics and monthly report generation using relevant tools. Strategise content for social media based on analytics. Spot trends and user engagement. Improvement in capacity of the overall team in content creation and curation. Relationships with teams across the organization and quality of content curated.An Ideal Candidate will:
Have 7-10 years of work experience in content creation, writing, copyediting for non-profit organizations, corporates or media. Excellent spoken and written English language skills. Proficiency in Hindi is an added advantage. Technical knowledge in designing posts for social media, curating newsletters (knowledge of HTML, mailchimp etc. preferably). Fluent in Hindi speaking and reading – fluency in additional Indian languages is desirable. Someone with prior experience of writing for non-fiction video scripts will be preferred. Have the ability and willingness to travel as required. We believe a key component of communicating about Pratham’s work is forming a direct connection with our programs through on-ground visits. An ideal candidate would be willing and able to travel frequently across the country to visit our local programs. Possess a sense of urgency and be results oriented. Be warm, respectful, enthusiastic, proactive and have a strong work ethic.Other Details
