Content Specialist

2 months ago

Delhi, India Vidyamandir Classes Full time
Key Responsibilities:

Content Creation:

- Develop and design original, high-quality content (posts, videos, graphics, stories, etc.) for social media platforms (Instagram, Facebook, Twitter, LinkedIn, YouTube, etc.).- Write clear, engaging captions and copy tailored to each platform’s audience.- Create engaging content that reflects the brand’s tone, voice, and visual style.

Content Strategy:

- Assist in planning and implementing social media content calendars.- Stay up-to-date on social media trends and best practices to ensure content is innovative and engaging.- Collaborate with the marketing team to develop content strategies that align with campaign goals.

Platform Management:

- Schedule and publish posts across all relevant social media channels.- Monitor and respond to audience comments, messages, and interactions in a timely manner.- Maintain a consistent brand voice and presence across all platforms.

1. Performance Tracking & Optimization:

- Analyze and report on content performance using tools like Google Analytics, Meta Insights, etc.- Optimize content based on data and audience insights to drive higher engagement.- Identify opportunities for improvement and adjust strategies as needed.

Collaboration:

- Work closely with graphic designers, videographers, and copywriters to produce multimedia content.- Coordinate with influencers, partners, and external agencies when needed.- Participate in brainstorming sessions for new campaign ideas.

Community Engagement:

- Engage with the online community by initiating conversations, responding to inquiries, and building relationships with followers.- Identify and collaborate with micro-influencers and brand advocates.

Requirements:

- Bachelor’s degree in Marketing or MBA Communications, Design, or related field.- Proven experience in social media content creation and management.- Strong proficiency with social media platforms (Instagram, Facebook, Twitter, LinkedIn, YouTube).- Excellent communication and copywriting skills.- Strong attention to detail and the ability to multitask.- Ability to analyze data and provide actionable insights.- Creativity and the ability to think outside the box.

Preferred:

- Familiarity with social media scheduling tools (e.g., Hootsuite, Buffer, Sprout Social).- Experience with social media advertising platforms.- Experience in photography, videography, or animation is a plus.

Benefits:

- Competitive salary.- Excellent Working Environment- Opportunities for professional growth and development.

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