Creative Lead
2 months ago
Experience: 4-5 Years
Responsibilities:
- Lead the creative strategy and development of marketing automation and omnichannel personalised campaigns.
- Collaborate with cross-functional teams and internal teams, including Marketing Automation Specialists and Executives to understand project/campaign objectives and customer insights.
- Conceptualise compelling ideas for communication across different channels including emails, landing pages, banners, Whatsapp creatives, and other creative elements
- Develop innovative and personalised customer experiences through dynamic content and targeted messaging across various touchpoints.
- Ensure consistency in brand messaging, verbal identity, and tone of voice across all marketing automation campaigns.
- Stay up-to-date with industry trends and best practices in marketing automation and creative writing, and propose new ideas to enhance campaign performance.
- Manage the MarTech Creative team and provide creative direction and guidance to a team of copywriters and ensure the timely delivery of high-quality assets.
- Collaborate with internal stakeholders and external partners to manage project timelines and delivery standards.
- Continuously evaluate and refine the creative process, tools, and workflows to increase efficiency and productivity.
- Mentor and inspire team members, fostering a culture of innovation, collaboration, and continuous learning.
- Lead multiple projects from conception to completion in accordance with deadlines.
Skills required:
- A bachelor's degree (or its equivalent) in business or marketing.
- Work experience as a Sr. Copywriter in the advertising or marketing field
- Prior experience managing a team of Jr. Copywriters
- A minimum of five years of experience in creative direction
- The capacity to collaborate with clients to comprehend their needs and develop a creative vision that adheres to client mandates.
- Experience in producing marketing and advertising campaigns, from establishing the vision and messaging framework to ensuring delivery is completed on schedule
- Prior experience working on copy for direct marketing channels like Email, Push Notifications, SMS and Whatsapp is preferred
- Outstanding interpersonal abilities to interact with stakeholders, internal teams, and clients clearly and effectively while communicating the creative vision, concepts, ideas, and solutions
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