Business (B2B) Content Writer in IT

4 weeks ago

Gurugram, India Incedo Inc. Full time

Overview of the Role – Business (B2B) Content Writer in IT

Location: India, Gurgaon


Job Description

Creative and collaborative senior content writer to create original, high quality, relevant content to engage, educate, and inspire B2B Technology CXO customers and prospects, that are Fortune 1000 companies in the US market. Our ideal candidate is an individual with exceptional writing skills, a strategic mindset, and a get-it-done attitude who is excited to take a deep-dive into complex topics and bring them to life for B2B tech buyers. In this role, you will write compelling content, such as blog posts, e-books, POV, articles, solution video scripts, case studies, emails, and more that covers key industry trends for B2B tech leaders and help to enhance Incedo’s position as an industry thought leader among Fortune 1000 companies in the US market.


Responsibilities/Skills

· Write well researched high-quality content related to our solutions/services, industry trends, including but not limited to the following: website and microsites, email campaigns/newsletters, blog posts, thought leadership articles, CEO perspectives, customer success stories/case studies, infographics, video scripts, press releases, integrating charts, illustrations, and imagery where necessary, and ensuring a differentiated customer experience.

· Create world-class content assets that attract, nurture, and convert leads.

· Interview SMEs to gain industry specific insights and craft well-structured, easy to read content that make complex topics digestible and understandable.

· Produce marketing copies (social, ad, email, etc.) to promote our products and services

· Proofread, review, and edit all content for grammatical and technical accuracy prior to final delivery / publishing

· Conduct keyword research and use SEO to increase relevant website traffic. Incorporate SEO / SEM best practices to all written web content

· Own and manage the company blog and ensure that our content ranks high on popular search engines

· Utilize industry best practices, identify customer needs and gaps in our content and recommend new topics

· Create and follow an editorial calendar and collaborate with other members of the marketing team to ensure timely delivery of materials

· Ensure strict adherence to the style guides, tone, and voice of the company



Qualifications / Experience

· 10+ years of relevant work experience in professional technology writing/editing or B2B-focused content marketing in a leading global IT / consulting company

· Exceptional written communication skills, a strong content writing history (show samples), and a track record of excellence and execution to drive business results

· Curious, inquisitive, and passionate about the B2B technology marketing

· A team player, a clear communicator, and highly organized to see content projects through to completion

  • Good understanding of SEO and proven ability to conduct keyword and topic research
  • An impeccable grasp of the English language with solid writing and editing skills
  • Ability to work on multiple projects with different objectives simultaneously
  • Attention to detail and an eye for quality

· Extremely adaptable to change and ability to execute quickly in a fast-paced environment

· Able to work under high pressure and deliver against tight timelines



Please include samples of your work


Education

  • Bachelors/Masters degree in English, Mass Communications or MBA from a premier institute

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