Lead Designer

About CraftMyPlate

CraftMyPlate is a fast-growing, innovative startup  on a mission to transform how large food orders are placed and experienced . We deliver seamless, scalable, and delightful catering solutions for gatherings of 10+ people  — from intimate family events to large corporate celebrations.

We move fast, think bold, and build with impact  — and design is at the heart of how users connect with us. Every screen, every interaction, every pixel is a chance to make someone's special moment feel easier, more joyful, and more memorable.

We are now looking for a Design Lead  to own and elevate our B2C design vision , lead our design team, and craft intuitive, user-centric experiences that make people fall in love with our brand.

Role Overview

This is a full-time, leadership role  based in Hyderabad. As the Design Lead, you will be responsible for end-to-end design ownership  — from UX research to polished, ready-to-build UI , across both web and mobile platforms . You will guide a talented team, work closely with Product, Growth, and Tech , and ensure every user touchpoint is beautiful, consistent, and impactful .

Key Responsibilities

1. Lead the Design Team

• Manage, mentor, and inspire a team of UI/UX designers .
• Conduct design reviews , set quality benchmarks, and ensure consistency across platforms.
• Create a culture of design excellence , continuous learning, and innovation.

2. Own the User Experience

• Champion user-first thinking  across all teams — every design decision starts with the question: "How will this feel for our users?"
• Lead UX research , usability testing, and journey mapping to understand user needs deeply.
• Translate insights into wireframes, prototypes, and high-fidelity designs .

3. Drive B2C Impact

• Design conversion-optimized flows  that are visually delightful and business-smart.
• Collaborate with Growth & Marketing on campaigns, landing pages, and brand touchpoints  that inspire trust and action.
• Ensure every interaction reduces friction, increases retention, and builds loyalty .

4. Collaborate Across Functions

• Work with Product Managers  to define user flows and feature priorities.
• Partner with Developers  to ensure smooth handoffs and accurate implementation.
• Align with Marketing & Brand  to maintain a unified design language.

5. Evolve the Brand

• Maintain and evolve the CraftMyPlate Design System .
• Keep our visual identity premium, approachable, and celebration-ready .
• Stay ahead of design trends, tools, and UX best practices .

Required Skills & Experience

• 4+ years  in UI/UX or Product Design (with at least 2 years in a lead role ).
• Proven experience designing B2C products  (web + mobile).
• Strong portfolio showing problem-solving, UX thinking, and measurable impact .
• Mastery of Figma  and other modern design/prototyping tools.
• Experience in user research, A/B testing, and data-informed design .
• Ability to communicate design decisions  clearly to both technical and non-technical teams.
• Startup experience  is mandatory; food, catering, or e-commerce industry experience is a plus.

Why Join Us

• Impact:  Your designs will shape how thousands of people experience celebrations.
• Ownership:  Full creative authority over B2C design direction.
• Growth:  Work closely with the founder & leadership team to influence product strategy.
• Culture:  A founder-led, design-first startup  where ideas become reality fast.

Success in This Role Means

Within your first 6 months , you will have:

• Established a scalable, consistent design system .
• Led 2+ major product UX overhauls  that improved engagement/conversions.
• Built a high-functioning design team culture  focused on impact and quality.