Email Marketing Specialist

1 week ago

faridabad, India Manav Rachna Educational Institutions Full time
Principal Responsibilities (but not limiting up to)
Campaign Strategy and Execution:
 Develop and implement email marketing strategies aligned with company objectives.
 Create and manage email campaigns, including content development, design, and
deployment using email marketing platforms (e.g., Mailchimp, HubSpot, etc.).
 Segment lists based on behaviors like past email engagement and website interactions.
Content Creation and Optimization:
 Write compelling and effective email copy that adheres to brand voice and drives desired
actions (e.g., conversions, clicks, engagement).
 Design and optimize email templates, ensuring responsiveness and usability across devices.
Performance Monitoring and Analysis:
 Monitor email campaign performance metrics (open rates, click-through rates, conversions,
etc.) and optimize campaigns based on insights.
 Conduct A/B testing on email campaigns to improve KPIs and overall effectiveness.
Automation and Workflow Management:
 Implement email automation workflows to nurture leads through the buyer's journey.
 Maintain and improve email lists, ensuring compliance with email regulations (e.g., GDPR,
CAN-SPAM).
Collaboration and Reporting:
 Coordinate with cross-functional teams (e.g., content marketing, design) to align email
campaigns with broader marketing initiatives.
 Prepare regular reports on email campaign performance and provide actionable insights to
stakeholders.
Qualifications:
 Proven experience as an Email Marketing Specialist or similar role, preferably in a B2B or
B2C environment.
 Proficiency in email marketing platforms (e.g., Mailchimp, HubSpot) and marketing
automation tools.
 Strong understanding of email marketing metrics and best practices.
 Excellent copywriting and editing skills, with a keen eye for detail and creativity.
 Analytical mindset with the ability to interpret data and optimize campaigns accordingly.
 Experience with HTML/CSS for email template customization is a plus.
 Bachelor’s degree in Marketing, Communications, or relevant field.
Attributes:
 Strategic thinker with the ability to translate business goals into effective email marketing
campaigns.
 Results-driven with a focus on achieving KPIs and improving performance metrics.
 Excellent communication and collaboration skills.
 Adaptability and willingness to stay updated with industry trends and best practices in
email marketing.

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