International Student Recruitment Specialist(Remote)

Job Title: India Student Recruitment Specialist of a Canadian University
Client : MM Advisory
Reporting to : Associate Director, MM Advisory
Job Description : International Marketing and Student Recruitment (UG only)
Working Hours : Full time
Job type : Contract
Start Date : Immediate
Location : India/Remote
Main Purpose of the Role The Recruitment Specialist will:
● Implement the annual cycle of marketing and undergraduate recruitment activity.
● Be responsible to achieve defined student recruitment targets and conversion rates aligned to the University recruitment objectives.
● Prepare and present specialist information and individualized advice about the Canadian University and its programs prospective students, their parents, counselors and various external and internal audiences.
● Build and maintain relationships with student counselors, high schools, agents, alumni & other stakeholders in India
The ideal candidate will have a background in international student recruitment or international education. International University undergraduate recruitment experience or Canadian experience will be an advantage. The candidate will have excellent communication, interpersonal and time management skills, be highly numerate and self-motivated and have demonstrable cross-cultural awareness.
Key duties and responsibilities:
● Develop and implement India international student recruitment strategy
● Plan & execute recruitment events and activities across various regions in India.
● Increase student numbers and diversity across all programmes. Conduct and attend education fairs, student events and seminars.
● Research, monitor and produce statistical data on enquiries and applications, providing management information relating to course choices, progression rates and outcomes. ● Respond to enquiries from prospective students, their parents, their counsellors knowledgeably and professionally, providing advice on qualifications and programme choices, admission and visa process etc,.
● Maintain relationships with secondary schools, providing support and training for their staff as required.
● Develop and maintain links with high schools, colleges, alumni, and sponsors (government agencies, embassies, etc.).
● Devising and developing conversion-focused communications and activities
● Being responsible for the planning and organizing of marketing and recruitment activities in country, and overseeing arrangements relating to publicity and promotional activities, as well as logistics relating to travel, freight etc. This will include reporting and ongoing assessment on the effectiveness and value of events attended and providing recommendations for future activities in specific regions.
● Analyzing marketing budgets to ensure that expenditure maximises return on investment. Researching markets and intelligence-gathering to inform future strategy and assessing potential in liaison with the team.
● Representing undergraduate recruitment both inside and outside the University and being able to make effective presentations on a range of topics relating to the University to diverse audiences
● Maintaining an operational overview of recruitment events and visits, overseeing liaison with print and design services; ensuring accurate dispatch of materials and ensuring that accurate record-keeping of publications dispatch and usage are maintained
● Overseeing maintenance and development of central database of relevant regional contacts and update details in the database and other systems as required.
● Organising and/or hosting visits to the department, and the University, and overseeing the organization of departmental annual welcome events for students, social events for parents, alumni and visiting agents, and annual graduation ceremonies
● Provide support to recruitment staff in Canada as required.
Please note that this job description is not exhaustive, and the role holder may be required to undertake other relevant duties commensurate with the post. Activities may be subject to amendment over time as the role develops and/or priorities and requirements evolve:
- Develop and maintain links with high schools, colleges, alumni, and sponsors (government agencies, embassies, etc.).
- Plan and organize marketing and recruitment activities, including publicity, promotional activities, and logistics.
- Analyze marketing budgets to ensure maximum return on investment; conduct market research and intelligence-gathering.
- Represent the university in various forums, making effective presentations on university-related topics.
- Oversee recruitment events and visits, liaise with print and design services, and ensure accurate dispatch of materials.
- Maintain and develop a central database of regional contacts and update systems as required.
- Organize and host visits, events, and ceremonies for students, parents, alumni, and visiting agents.
- Support recruitment staff in Canada as needed.
Special Requirements:
- Willingness to travel.
- Ability to work flexibly during peak times and recruitment events.- Strong relationship-building skills with all stakeholders.
Person specification :
This section details the attributes e.g. skills, knowledge/qualifications and competencies which are required in order to undertake the full remit of this post.
Essential Criteri a:
Requirements without which a candidate would not be able to undertake the full remit of the role. Applicants who have not clearly demonstrated in their application that they possess the essential requirements will normally be rejected at the shortlisting stage.
Desirable Criteria: - requirements which would be useful for the candidate to hold- When short listing, these criteria will be considered when more than one applicant meets the essential requirements.
Education & Qualifications
(technical, professional, academic qualifications and training required)
A good Honours degree or equivalent (Essential)
Undergraduate Education in Canada or other international destination (Desirable)
Experience & Knowledge
(examples of specific experience and knowledge sought)
Experience in marketing a university, undergraduate student recruitment, international education or other relevant field. Recent experience of international education marketing. Experience of and commitment to high quality customer and client service. Experience of working with top secondary schools in India. Demonstrated experience working with minimal supervision or direction. (Essential)
Experience of working in the international HE sector with a University (from Canada would be an additional advantage). Familiarity with Canadian application and study permit rules relating to students. Creative, business-oriented approach. (Desirable)
Competencies & Skills
(e.g. effective communication skills, initiative, flexibility, leadership etc.,)
Excellent language & communication skills, including ability to make effective presentations, and to write accurately and effectively to students. Ability to take decisions based on available data and work on own initiative. Strong organisational and admin skills including reporting, records and data management, analysis & presentation .(Essential)
Good user of IT systems, and high level of competence with standard Office applications. Ability to develop & maintain relationships with schools and counsellors. Good general numeracy and financial literacy and ability to manage budgets. Excellent English; Strong interpersonal skills. (Desirable)
Other Attributes/Abilities
Demonstrable cross-cultural sensibility. Ability to manage workload within tight time constraints, re-evaluating priorities as necessary. Target orientation. Professionalism, flexibility.(Essential)
Ability to develop own specialist areas of responsibility. Willingness to travel. Ability to maintain a positive attitude and motivate self and others. (Desirable)
How to Apply
Please send your CV on email at with a covering note why you would be the best fit for the role. CVs without a covering note would not be reviewed. Only shortlisted candidates will be contacted.
Please note that the name of the Canadian University will be shared with shortlisted candidates only. In case of further clarifications, you may email at
About MMAdvisory:
MMAdvisory Services, founded by Maria Mathai, is a leading specialist advisory firm in the international education market in India. With over a decade in the industry, we have a deep-rooted understanding of the Canadian education system and a rich history of counseling over 12,000 students seeking admissions for undergraduate studies at Canadian universities. Be part of a meaningful and fulfilling career in counseling with us.

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