Security SMC-C IMM – CMO Asia

4 weeks ago

india Microsoft Full time

Overview

Microsoft is on a mission to empower every person and every organization on the planet to achieve more. Our culture is centred on embracing a growth mindset, a theme of inspiring excellence, and encouraging teams and leaders to bring their best each day. In doing so, we create life-changing innovations that impact billions of lives around the world. You can help us to achieve our goal.

Sales Enablement & Operations (SE&O) Asia regional team was established with the objective of engineering scale and consistency in areas including Solution Area Go To Market (GTM), Business & Sales Operations (BSO) and Central Marketing Organisation (CMO). The Asia Central Marketing Organization (CMO) team inspires, acquires, and engages Microsoft customers by driving Connected Sales & Marketing for maximized business and societal impact. CMO accelerates the region's growth agenda through integrated marketing, creating marketing signals that generate pipeline, accelerate deals for sales, and delight our customers creating MS brand love.

The SMC-C Integrated Marketing Manager (IMM) role sits within the Asia CMO Integrated Marketing team and is a subject matter expert and key connection point between Asia CMO and the Asia SMC-C leadership and Sales Excellence teams. This Regional role is responsible for ensuring SMC sellers across Asia are aware of in-plan activities and know how to leverage to engage their customers effectively. This will be achieved by forming a strong partnership with Asia SMC-C Sales Leadership and Sales Excellence to ensure broad adoption and accountability by sellers. This role is also a key influencer into the Asia CMO, Regional GTM and Corp GDC to ensure that core marketing campaigns are targeting SMC customers. All of this with the goal to maximize SMC customers engagement with marketing campaigns, creating relevant signals that are actioned in a timely manner by the sellers.

The person who will thrive in this role is an excellent communicator & influencer, is able to consume data and create actionable insights, is a tenacious problem solver and is comfortable with visibility. They are a courageous operator, enjoy ongoing challenges and occasional ambiguity, which they navigate with agility and pragmatism.

Qualifications

Minimum Requirements:

10+ years integrated marketing (e.g., campaign planning and execution, digital marketing), event management, program management, marketing operations (including campaign reporting and analysis)

Preferred Qualifications :

15+ years  B2B marketing in large complex ICT organizations. Deep experience in modern marketing (i.e. campaign planning and execution, digital marketing), event management, program management as well as marketing operations (including campaign reporting and analysis) Experience in Sales in a seller, sales ops or sales excellence role People management or vendor/agency management experience preferred given the nature of senior stakeholder engagement

Responsibilities

Key responsibilities:

Key Partner to Asia SMC-C Leadership & Sales Excellence Partner with Asia SMC senior leadership to understand key segment priorities in each Area.Create and present Marketing Performance data & insights to SMC-C Leadership and Sales Excellence with clear asks (may include from time to time require SMC performance data & insights)Drive accountability from SMC-C Leaders and Sales Excellence to maximize interest signals conversion to pipeline. Connected Sales & Marketing Equip SMC sellers with the necessary understanding of marketing initiatives through regular comms, aligning back to segment and area priorities and demonstrating clear impact for SMC-C. This is not a role to create net new initiatives.Evangelize and drive adoption of sale tools (such as Sales Navigator) through Sales Excellence to engage customers Voice of SMC-C Be a key influencer back into Asia CMO, Regional GTM and Corp GDC to ensure that core marketing campaigns are targeting SMC customers and driving impact Play a key role in Asia CMO planning ensuring SMC-C key segment priorities are represented. Monitor SMC customer engagement (Highly Engaged and ABM signals) and advocate for correction. Ensure all relevant SMC customers have contactability and are included into central integrated campaigns Drive and collaborate on issues that imped regional success i.e. declines in engagement, registrations etc Creation and distribution of SMC-C success stories Execute Regional SMC-C Integrated Marketing Campaigns Executing campaigns with Regional impact and creating a structure for non-English speaking countries to leverage (approx. 25% of time)

To thrive in this role the successful candidate will need to:

To understand modern marketing and our MSFT Modern Marketing Platforms i.e. GDC and signal creation – HE/ABM/3rd party signals volume and quality  Have a solid knowledge of Microsoft Azure solutions, value proposition and audience personas. Be independently data driven, able to surface insights and present them in a compelling actionable manner. Be deeply curious and an excellent collaborator. Be a very tenacious problem solver. Be a confident and credible consultant to all parties.  Be able to make the complex simple and deliver insights with impact.

This role is flexible in that you can work up to 50% from home.

Benefits/perks listed below may vary depending on the nature of your employment with Microsoft and the country where you work.Industry leading healthcareEducational resourcesDiscounts on products and servicesSavings and investmentsMaternity and paternity leaveGenerous time awayGiving programsOpportunities to network and connect

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