Head of Digital Marketing, Prime Video

2 weeks ago

Mumbai, Maharashtra, India Amazon Full time
Prime Video is looking for a results-driven Senior Digital Marketing Leader with a deep passion for managing paid digital channels campaigns. We're looking for a Performance Marketing Head to join our team and take the reins of our paid media advertising across all parts of the funnel. We are seeking an experienced and enthusiastic digital marketing professional with responsibility to design, implement and drive all paid and performance initiatives for Prime Video SVOD Business across digital channels (programmatic display, video, social and direct display). You will need to demonstrate deep understanding and knowledge of digital marketing, digital media planning and programmatic (knowledge of DSP, DMP, retargeting solutions etc), Paid Search, Mobile App Install as well as measurement (Brand lifts studies, Nielsen DAR/ADE etc) ecosystem. You will have proven thought leadership and success in driving top of the mind awareness, consideration, intent and results using digital marketing channels in B2C sector. You will be comfortable working with complex challenges, and understand the value of rapid test and learn approaches.
Key job responsibilities
- Hands-on technical expertise: Lead paid social, programmatic display, and other CPC initiatives including budgeting, forecasting, testing & learning roadmaps, and measurement plans.
- Leading from the front: Coach and empower team members, fostering a collaborative and productive work environment to achieve goals.
- Optimization through collaboration: Partner with digital marketing team members, other Amazon teams, and platform partners to monitor and optimize campaigns on a daily, weekly, and monthly basis.
- Continuous inspection: Perform in platform audits, strategies, optimizations, and approaches that will lead to the best-in-class execution, optimal results for our customers and other team members.
- Tool and tech enhancements expert: Master proprietary technology platforms to drive improvement across automated marketing initiatives. Partner with Science and Technology teams to build out high impact capabilities.
- Effective Budget Management: Leverage data-based decisions and deep in-channel analysis to ensure campaigns are cost-effective, allocating resources effectively across campaigns and channels to maximize ROI.
- Conversion Rate Optimization (CRO): Implement sophisticated CRO techniques, including multivariate and split testing, to improve landing page performance and funnel conversions.
- Drive the right results: Define, align, and regularly refine goals and KPIs to achieve marketing objectives, with an emphasis on iterative improvement.
- Data Analysis and Reporting: Regularly analyze data, prepare reports, and provide insights to measure the effectiveness of campaigns. Present results and insights to partners, vendors, and stakeholders.
- Team Leadership: Lead a team of channel owners, fostering collaborative and high-performing environment focused on delivering exceptional results.
Basic Qualifications
- 7+ years of professional non-internship marketing experience
- Experience managing teams
- Experience using data and metrics to drive improvements
- Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)
- Experience driving direction and alignment with cross-functional teams
- Experience communicating results to stakeholders
- Experience guiding creative input, development and execution from concept to completion
- - 12+ years of professional non-internship marketing experience
- - Experience managing teams
- - Experience using data and metrics to drive performance and improvements
- - Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)
- - Experience driving direction and alignment with cross-functional teams
- - Experience communicating results to stakeholders
- - Experience guiding creative input, development and execution from concept to completion
Preferred Qualifications
- Previously driven acquisition/growth charters for consumer tech businesses

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