Salesforce Data Cloud Engineer Lead

1 month ago

bangalore, India dentsu Full time

Company Description

Merkle , a dentsu company, is a leading data-driven customer experience management enterprise specializing in delivering unique, personalized customer experiences across platforms and devices. With over 30 years of experience, Merkle partners with Fortune 1000 companies and non-profit organizations to optimize their customer portfolios. Its expertise in data, technology, and analytics enables it to gain insights into consumer behavior, driving hyper-personalized marketing strategies. Merkle's consulting, creative, media, analytics, data, identity, CX/commerce, technology, and loyalty & promotions capabilities combine to drive improved marketing results and a competitive edge. With over 14,000 employees, Merkle is headquartered in Columbia, Maryland, with more than 50 additional offices worldwide. Its innovative solutions enable brands to build meaningful customer relationships and enhanced customer experience.

Job Description

Implement and configure CDP components, including data ingestion, data integration, data modelling, data transformation, segmentation and data activation, and identity resolution. Integrate CDP with other systems and platforms, such as CRM, marketing cloud, personalization and analytics tools. Integrate external systems via API Must have an understanding of Salesforce Marketing Cloud Ensure data privacy and security by implementing appropriate measures and adhering to regulatory requirements. Monitor and optimize the performance of the CDP solution to meet SLAs and scalability requirements. Provide technical guidance and support to development teams and business users regarding CDP-related issues and best practices. Stay up-to-date with industry trends and advancements in CDP technologies and recommend enhancements or new features to improve the platform. Collaborate with cross-functional teams and stakeholders to understand business requirements and translate them into scalable and efficient CDP solutions.

Qualifications

Must Have Skills:

Minimum 1 yr experience in Salesforce Data cloud (CDP) Minimum 3-4 yrs experience in Customer Data Platform (CDP) or Salesforce Marketing Cloud or CRM Have worked on integration of Salesforce Data cloud and external systems Good knowledge in Relational Database Concepts Hands-on experience in any of MS-SQL, MYSQL, Oracle, Redshift…

Good to have Skills: 

Working knowledge in Salesforce Marketing Cloud or Personalization or CRM Working knowledge in Salesforce Marketing Cloud Automation Working knowledge of complicated multi-level business unit set up Salesforce Data Cloud Consultant Certification Salesforce Marketing Cloud Developer Certification

Qualifications:

Bachelor’s or Master Degree in Computer Science with > = 7 years of IT experience. With Specialization in Computer Science, Information Systems, or a related field. Master's degree is a plus. Familiarity with CRM systems, marketing automation platforms, Database and analytics tools Strong communication and collaboration abilities. Ability to work effectively in a fast-paced and dynamic environment.

Additional Information

All your information will be kept confidential according to EEO guidelines.

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