
Digital Marketing and Web Merchant
3 weeks ago
Pashma, a global luxury fashion brand known for its contemporary cashmere and natural blends, is looking for a
Digital Marketing & Web Merchant
to lead our online and B2B growth.
What you'll do:
- Manage our
e-commerce website & luxury marketplaces
. - Be fully
responsible for website and marketplace ROI
. - Plan & execute digital marketing campaigns (SEO, Google Ads, Meta).
- Curate online merchandising & luxury brand storytelling.
- Build customer engagement through CRM, newsletters & social media.
- Drive
B2B marketing & outreach through LinkedIn
– connect with buyers, distributors & retail partners. - Analyze performance & optimize campaigns for growth and profitability.
What we're looking for:
- 3–5 years' experience in
digital marketing/e-commerce
(fashion or luxury preferred). - Proficiency in Shopify, SEO/SEM, paid ads & marketplace management.
- Strong experience in
LinkedIn outreach & B2B marketing
. - A creative eye for luxury branding & digital storytelling.
- Data-driven with strong ownership of
ROI and performance metrics
.
Why Pashma?
Be part of a
global luxury brand
, blending tradition with innovation, and play a key role in shaping both our
consumer and B2B digital journey
.
Location: New Delhi / Gurgaon)
Apply by DM send your CV to
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