Digital Marketing and Web Merchant

3 weeks ago


Delhi, India PASHMA Full time

Pashma, a global luxury fashion brand known for its contemporary cashmere and natural blends, is looking for a
Digital Marketing & Web Merchant
to lead our online and B2B growth.


What you'll do:

  • Manage our
    e-commerce website & luxury marketplaces
    .
  • Be fully
    responsible for website and marketplace ROI
    .
  • Plan & execute digital marketing campaigns (SEO, Google Ads, Meta).
  • Curate online merchandising & luxury brand storytelling.
  • Build customer engagement through CRM, newsletters & social media.
  • Drive
    B2B marketing & outreach through LinkedIn
    – connect with buyers, distributors & retail partners.
  • Analyze performance & optimize campaigns for growth and profitability.


What we're looking for:

  • 3–5 years' experience in
    digital marketing/e-commerce
    (fashion or luxury preferred).
  • Proficiency in Shopify, SEO/SEM, paid ads & marketplace management.
  • Strong experience in
    LinkedIn outreach & B2B marketing
    .
  • A creative eye for luxury branding & digital storytelling.
  • Data-driven with strong ownership of
    ROI and performance metrics
    .

Why Pashma?

Be part of a
global luxury brand
, blending tradition with innovation, and play a key role in shaping both our
consumer and B2B digital journey
.

Location: New Delhi / Gurgaon)

Apply by DM send your CV to



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