Senior General Manager- New Growth Engines

4 weeks ago

bangalore, India DIAGEO India Full time
Job title: Senior General Manager- New Growth Engines (Innovation)
Experience- 11 to 16 Years
Job Descriptions :
Context/Scope:
Diageo Innovation & R&D exists to create big ideas that drive growth, and this group continues to deliver an impressive contribution to the company’s overall performance. Diageo has established challenging Innovation targets built on key strategic platforms, and consistently delivers a significant percentage of the company’s top line growth year-on-year by leveraging a robust pipeline of innovation projects that are strategic, sustainable and more scalable than ever before.
We are looking for a Natural Born Hustler for Craft Co. Someone who is ready to step up, lead and deliver ambitious. Innovation agendas across major categories and brands as well as lead key Strategic Initiatives on the broader
portfolio.
This is a critical role within the overall Innovation & R&D group and will require an ability to manage a multitude of
innovation programs at a pace, scale and quality that unlock growth for the company. They will be responsible for deep collaboration with cross-functional teams across Demand, Supply and Global Brand Teams in order to successfully deliver products from concept through to commercialization and sustained launch.
Purpose of Role:
Seeking highly motivated, creative and entrepreneurially driven individual who will be a key player on the dynamic
and fast-paced India Craft & New Growth Engines team. As a Natural Born Hustler for Craft Co, this person will be
responsible for the following activities:
- Owns the roadmap for multi-generational craft expressions & new growth opportunities.
- Owns the concept, process, techniques, and IP for the entire portfolio of offerings.
- Owns the roadmap for Godawan scale across India and the globe.
- Owns the development and seed/pilot model for new growth opportunities. RTD, Non-Alcho, Experiences
to name a few.
- Is digitally forward and is absolutely meticulous about building deep rooted consumer experiences.
- Is able to work in tandem with the Master Blender to deliver a well-thought-out series of expressions across
brown and white spirits. This includes the ability to:
o Plan for inventories
o Plan for production capacities
o Roadmap for the latest CAPEX investments required for top notch grain to glass delivery.
o Plan for supply continuity
o Plan for business exigencies
o And finally own the delivery of each of the expressions that match consumers’ discerning interests.
- Is competent with constructing business models, new partnerships with strategic third parties and is
exposed to endorsement structures.
- Apart from being a pivotal part of the agile team, the Natural Born Hustler will also play a key role in
strategic planning for the larger business needs across all DIAGEO India categories of spirits.
- Last but not the least, is a leader who can groom leaders. Is capable of identifying the right talent, grooming
people and establishing a lasting culture built around meritocracy, agility, integrity, execution and a fighting
spirit.
Top Assets:
The role is responsible for leading and delivering critical components of Indian Innovation Agenda as well as Strategic
Initiatives – specifically focused on Craft Co and New Growth Businesses.
This includes:
1. Lead the Craft and New Growth Engines team.
2. Responsible for envisioning, creating and executing long-term innovation strategies that drive new
occasions, recruit consumers or drive brand love for Craft Co and new growth opportunities.
3. Strategy development and concept creation must be grounded in deep consumer, culture, category and
business insight.
4. Ability to lead product commercialization with supply, local India market teams and global teams for
international launches, utilizing a deep understanding of Supply and Technical processes.
5. Brilliant consumer judgment and flair that drives strong launch planning and marketing development. Drive
synergistic thinking in product creation and marketing execution—allowing for seamless and compelling inmarket
launches and ongoing execution.
6. Fantastic relationship building, deep collaboration and effective communication to inspire brand partners
and key stakeholders behind innovation agenda.
7. Extremely critical that the hustler can construct business models, new partnerships with strategic third
parties and alternate endorsement structures.
Key Stakeholders:
• CEO India, CMO India, CFO India, Head of Sales India, Global Head of Innovation, Head of Innovation India,
Whisky Makers of Diageo
• This role reports directly to the VP of Innovation & R&D as a key thought and business leader within the
group.
• Management of key stakeholders across both local and Global teams to ensure engagement leading to
successful Category/Craft Innovation project delivery across
Diversity statement
Celebrating our inclusive and diverse culture is core to Diageo’s purpose of “celebrating life every day everywhere”. This purpose is, in itself, inclusive in nature, as it values everybody irrespective of background, disability, religion, gender identity, sexuality or ethnicity.
We know that for our business to thrive and for Diageo to realize its ambition, we depend on having diverse talent with a range of backgrounds, skills, and capabilities in each of the 180 countries in which we operate and to reflect our broad consumer base. We view diversity as one of the key enablers that helps our business to grow and our values, purpose and standards set the conditions for us to respect the unique contribution each person brings.

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