Video & Content Marketing Specialist

2 months ago

tiruchirappalli, India Amber Full time

About amberstudent (amberstudent.com)

Long-term accommodation booking platform for students (think booking.com for student housing). Amber helps 80M+ students worldwide, find and book full-time accommodations near their universities, without the hassle of negotiation, non-standardized and cumbersome paperwork, and broken payment process. We are the largest and fastest-growing student housing platform globally, with 1M+ units listed in 6 countries and across 100+ cities . We are growing rapidly and targeting $2B in annual gross bookings value by 2024.


Objective: This role requires a dynamic individual who can blend the art of content creation with the science of SEO and video marketing, making them a key player in driving the company’s online visibility and engagement.


Key Responsibilities:

  • Develop and execute YouTube-focused video marketing strategies, creating engaging content aligned with brand messaging and product launches.
  • Actively participate on-camera, collaborate with production teams on scripting, storyboarding, and directing, while optimizing titles, descriptions, and thumbnails for maximum visibility.
  • Leverage YouTube Analytics for performance insights, make data-driven improvements, and repurpose videos across platforms like social media and blogs to ensure consistent messaging.
  • Write supporting content for video marketing, including scripts, blog posts, and social media copy, enhancing video reach.
  • Develop compelling, conversion-driven product page content optimized for search engines, ensuring both engagement and SEO performance.
  • Stay updated with trends and experiment with new formats to boost audience interaction.


Qualifications:

  • Experience:
  • Minimum of 1 year of experience in Video & Content marketing.
  • Proven track record in YouTube video marketing, including on-camera work and content ideation.
  • Experience in creating content for product pages and supporting video marketing efforts through written content.
  • Excellent written and verbal communication skills.
  • A plus:
  • Experience with video editing software is a plus.
  • Proficient in using YouTube Studio and other video-related analytics tools.


Desired Attributes:

  • Creative thinker with a passion for storytelling and content creation.
  • Analytical mindset with the ability to translate data into actionable insights.
  • Strong collaboration skills and the ability to work cross-functionally with various teams.
  • Proactive and self-motivated, with a keen interest in staying updated with industry trends.
  • Open to picking up new initiatives and projects.

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