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Social Media Manager
2 months ago
We are seeking a creative and results-driven Social Media Manager to lead our social media presence and develop high-quality content that engages our audience and drives conversions. The Social Media Manager will be responsible for developing and executing social media strategies across multiple platforms, including Instagram, LinkedIn, Facebook, Twitter, and YouTube. This role not only involves managing social media marketing campaigns but also includes hands-on content creation, such as posts, stories, reels, videos, articles, and more.
Key Responsibilities:
Social Media Strategy Development:
- Create, implement, and manage social media strategies that align with overall marketing and business goals.
- Plan and schedule content calendars across all platforms, ensuring consistency in brand voice and messaging.
- Conduct competitor analysis and market research to stay updated with trends and best practices.
- Develop and optimize campaigns aimed at driving leads, conversions, and engagement.
Content Creation & Development:
- Develop high-quality content, including stories, posts, reels, videos, and articles for Instagram, LinkedIn, Facebook, Twitter, and YouTube.
- Create visually appealing and engaging multimedia content (graphics, videos, animations, etc.) tailored to each platform.
- Collaborate with the design team to produce creative assets for campaigns and posts.
Community Engagement:
- Foster community engagement by responding to comments, direct messages, and mentions in a timely and professional manner.
- Develop and implement strategies to grow the company's social media followers and increase engagement.
- Build relationships with influencers, partners, and industry leaders to enhance brand visibility.
Analytics & Reporting:
- Use analytics tools to measure the performance of content and campaigns, providing insights and recommendations for improvement.
- Track key metrics such as engagement rates, reach, impressions, and conversions.
- Prepare regular reports on social media performance and present findings to the management team.
Campaign Management:
- Plan and execute social media campaigns to drive lead generation, brand awareness, and customer engagement.
- Optimize campaigns to maximize conversions through A/B testing, audience targeting, and content adjustments.
- Monitor and report on the performance of campaigns and social media metrics.
Requirements:
- Proven experience as a Social Media Marketing Manager or similar role.
- Strong portfolio showcasing content creation and successful social media campaigns.
- Expertise in using social media platforms and tools such as Instagram, LinkedIn, Facebook, Twitter, and YouTube.
- Experience in generating leads and driving conversions through social media marketing.
- Proficiency in content creation tools such as Canva, Adobe Creative Cloud (Photoshop, Illustrator, Premiere Pro), and video editing software.
- Excellent copywriting skills with the ability to craft engaging, on-brand content.
- Experience in managing social media accounts and content calendars for a brand.
- Knowledge of content creation tools (Canva, Adobe Creative Cloud) and social media management platforms (Hootsuite, Buffer, Sprout Social).
- Excellent written and verbal communication skills with attention to detail.
- Ability to analyze performance metrics and translate data into actionable insights.
- Creativity, adaptability, and a passion for social media trends.
Preferred Qualifications:
- Experience in developing content strategies and executing social media campaigns.
- Familiarity with social media advertising (Facebook Ads, Instagram Ads, etc.).
- Experience working in a fast-paced, collaborative environment.
- Basic knowledge of SEO and email marketing strategies.