Visual designer

4 weeks ago

New Delhi, India Per4mance Guru Full time

Job Description: Visual Designer Agency: Per4mance Guru Location: (North Delhi - In-Office) Position Type: Full-Time About Per4mance Guru: We are a leading performance marketing agency that blends data-driven strategy with powerful creative to deliver exceptional results for our clients. We are seeking a highly creative and strategic Senior Visual Designer to lead our visual execution and elevate our creative vision across all channels. This is a pivotal role that will collaborate directly with our senior copywriter and AI & Automation Architect to build a new standard of creative excellence in our agency. Role Overview: The Senior Visual Designer will be a creative powerhouse and a key player in our team. You will be responsible for translating marketing strategies and concepts into stunning, high-performing visual assets. You will be the visionary behind our creative campaigns, providing direction to our team of graphic designers and video editors, and ensuring a cohesive and compelling visual identity for our clients. Key Responsibilities: Creative Strategy & Ideation: Partner with the senior copywriter and account teams to develop compelling visual concepts and creative strategies for new and existing clients. Visual Execution: Lead the design and production of high-quality digital and print assets, including ad creatives (for Meta, Google, etc.), social media content, brand identities, landing pages, and pitch decks. Mentorship & Leadership: Provide creative direction, feedback, and mentorship to our team of graphic designers and video editors, fostering their growth and ensuring the delivery of top-tier work. Brand Guardianship: Develop, maintain, and enforce brand style guides and visual standards for clients, ensuring consistency across all touchpoints. Performance-Driven Design: Work closely with the performance marketing team to understand campaign data and optimize visual creative based on performance metrics (e.g., click-through rates, conversion rates). Stay Ahead of Trends: Proactively research and implement new visual trends, design tools, and emerging technologies (including AI tools like Midjourney, Runway, etc.) to keep our agency's creative work fresh and innovative. Qualifications: Minimum of 2-5 years of experience as a visual designer, preferably within a digital marketing or advertising agency. A strong portfolio showcasing a diverse range of work, including high-performing ad creatives, brand identity projects, and a mastery of typography, color theory, and layout. Expert proficiency in industry-standard design software, including the Adobe Creative Suite (Photoshop, Illustrator, In Design, After Effects) and Figma/Sketch. Experience with motion graphics and video editing is a significant plus. Exceptional communication and presentation skills, with the ability to articulate design decisions and receive feedback constructively. Proven ability to manage multiple projects simultaneously in a fast-paced environment. A strategic mindset with a deep understanding of how design influences marketing performance and brand perception.

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