Search Engine Optimization Copywriter

1 week ago

Kollam, India Britts Imperial UC Full time

Department: Marketing Reports To: Marketing Manager Organisation: BIGNxt Organisation Website: Company Overview: BIGNxt is a EdTech brand based out of UAE providing exceptional educational opportunities and fostering a vibrant academic community. We are committed to innovation, excellence in teaching, and the holistic development of our students. Position Overview: We are seeking a talented and creative Copywriter to join our dynamic Marketing team. The ideal candidate will be responsible for producing engaging, high-quality content that resonates with our target audience, supports our brand objectives, and drives enrollment and engagement. This role requires a keen understanding of higher education, exceptional writing skills, and the ability to collaborate effectively with various stakeholders. Key Responsibilities: • Content Creation: Write compelling, clear, and persuasive copy for a variety of marketing materials, including websites, email campaigns, social media, brochures, newsletters, advertisements, and other promotional materials. • Campaign Development: Collaborate with the Marketing team to develop and execute content strategies and campaigns that align with the company's goals and target audience. • Brand Voice: Maintain and refine the company's brand voice and ensure consistency across all written communications. • Research: Conduct thorough research to understand the higher education landscape, target audience, and competitive environment to create relevant and impactful content. • SEO Optimization: Implement SEO best practices to enhance the visibility and searchability of online content. • Editing and Proofreading: Review and edit content for accuracy, grammar, style, and tone, ensuring all materials meet high-quality standards. • Collaboration: Work closely with designers, marketing managers, and other team members to ensure cohesive and effective marketing efforts. • Performance Tracking: Monitor and analyze the performance of content and campaigns, using insights to improve future efforts. • Management & Execution: Ensure all art works are uploaded on social media platforms as per the scheduled calendar. Qualifications: Education: Bachelor’s degree in English, Communications, Marketing, Digital, BMM or a related field. Experience: Minimum of 3 years of professional copywriting experience, preferably in the higher education sector or a related field. Skills: - Exceptional writing, editing, and proofreading skills. - Strong understanding of marketing principles and strategies. - Social Media Management - Proficiency in SEO and digital marketing best practices. - Ability to write for various platforms and audiences. - Excellent research skills and attention to detail. - Creative thinking and problem-solving abilities. - Strong interpersonal and communication skills. - Ability to manage multiple projects and meet deadlines in a fast-paced environment. Tools: Proficiency with content management systems (CMS), social media platforms, and marketing tools such as Google Analytics, and email marketing software. Application Process: To apply, please submit your resume, a cover letter detailing your relevant experience, and a portfolio of your work demonstrating your copywriting skills and range.

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